Home News Walmart Announces 100 More Toy Rollbacks Including Top Holiday Picks

Walmart Announces 100 More Toy Rollbacks Including Top Holiday Picks

New toy savings join 100 toys for $10; low prices last through holiday season

BENTONVILLE, Ark. (Nov. 2, 2009) – From licensed toys to active-play items, Walmart announced today 100 additional toy Rollbacks in its intent to help families save more this holiday season. This week in all stores and online at Walmart.com, the prices of more than 100 toys will be rolled back, many at an additional 20% and 30% savings, and will last through the Christmas shopping period. This new savings effort is in addition to Walmart’s 100 toys for $10 pricing previously announced, and brings to shoppers additional savings on many more of this season’s hottest toys.

Moms typically begin making their purchases earlier in preparations for Christmas. According to Walmart customer research, more than 50 percent of moms aspire to have all their holiday shopping completed by Thanksgiving. In addition, half of these moms say they will purchase toys as part of their gifting plans.1

“We’ll offer aggressive pricing on toys this season to ensure moms can afford the gifts that help create a holiday their kids will remember,” said Laura Phillips, vice president of Toys, Walmart. “We believe moms are looking for toys that not only fulfill their children’s holiday wishes, but also create opportunities for role play, pretend and family togetherness.”

Walmart’s latest toy rollbacks* include popular licensed toys, interactive toys, favorite games, active role play items and more. A few samples of these additional savings include:

  • Bakugan starter pack – $8 (33% savings)
  • Rocky the Robot** – $49 (17% savings)
  • Buzz Lightyear Talking Action Figure** – $29 (17% savings)
  • Star Wars Light Saber – $15 (25% savings)
  • Barbie “I Can Be” Playsets with Doll – $15 (25% savings)
  • Playskool Step Start Walk ‘N Ride or Ball Popper – $17 (32% savings)
  • FurReal Friends Lulu My Cuddlin’ Kitty – $38 (24% savings)
  • Air Hogs Laser Zero Gravity** - $29 (28% savings)
  • Fisher-Price Power Wheels Kawasaki KFX Ride-On – $178 (10% savings)
  • Jakks Sweet Oven Makeover** -- $24 (20% savings)
  • More games like Candyland, Yahtzee and Chutes & Ladders - $5 (37% savings)

Many more toy savings will also be featured in Walmart’s Christmas Toy Guide which will mail to homes next week. In addition, Walmart.com is offering free shipping with Site to Store on thousands of online toys, including all bikes, scooters and ride-ons. More information on Walmart’s holiday savings are available online at www.walmart.com/christmasshop.

These toy savings are not limited time offers, but will be offered through the Christmas holiday. In addition, Walmart’s price guarantee will match any local competitor’s advertised offer on the same toy product.***

1 Data taken from Walmart customer insights October 2009.
* Prices may vary in AL, HI, OK, WI and at Walmart.com and are while supplies last. (no rain checks)
** A 2009 Walmart Top 12 Toy, which lists the retailer’s selection of top toys of the season.
*** Price Guarantee is available only in Walmart stores


Walmart sound bites and b-roll, supplementing this release, are available for local television and web use. Interested media can access the clip one of the following three ways:


Satellite Feed: Stations can access the footage via satellite feed Monday, November 2, 2009 at 10:00 a.m. EST and/or 3:00 p.m. EST at the following coordinates:

Galaxy 18 (123 Degrees WL) KU Digital
Transponder 24A
D/L 12166.5 (H)
Symbol Rate: 6.62
FEC: 2/3

First Window: 10:30 am - 10:45am Eastern
Second Window: 3:00 pm - 3:15 pm Eastern (2:00-2:15 CT)

File Download Link: Interested media may call Walmart media relations at 800-331-0085 for direct link and password information.

Walmartstores.com: Media can access the full clip at http://walmartstores.com/Video/?id=1425


Run Time: 1:35 sec b-roll / TRT: 1:38
CG: Laura Phillips, Vice President, Toys – Walmart (B-roll shot at Rogers, Ark. Store)
Description: 1 exterior store shot, video and sound bite with Laura Phillips discussing consumer holiday trends, visuals of popular toys and reduced prices, customers shopping in toy aisle, official Walmart brand logo.

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States.

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