Walmart Apple Fest Showcases Fall's Favorite Food, Savings and Samplings

Harvest from Local Growers Part of Walmart’s Commitment to Local Produce

BENTONVILLE, Ark., Oct. 2, 2009 – Along with cooler temperatures and changing colors, this time of year brings a bounty of hearty and healthy fall foods. Apples are a perennial favorite, and Wal-Mart Stores, Inc. (NYSE: WMT) is making it easy to enjoy this year’s harvest with Apple Fest. During the month of October, customers will find savings on apples and apple products as well as recipes and Paula Deen products in 2,000 Walmart stores nationwide. In addition, select Walmart stores will offer shoppers samples of apples and apple products on four special days – Oct. 2, Oct. 4, Oct. 10 and Oct. 11. Produce from local growers will also be featured throughout stores nationwide.

“Research shows a regular consumption of fruits and vegetables is an important part of a balanced diet and lowers the risk of certain types of diseases,”* said DeDe Priest, senior vice president, Walmart Perishable Foods Division. “Apples are also a tasty and convenient option when you have the urge to snack. With so many varieties to choose from, we’re pleased to give our customers the chance to sample apples so they can try something new and take home what they need.”

Locally Grown Produce Featured
During Apple Fest, Walmart has teamed with more than 200 local growers to stock over 5,000 pounds of apples in each store nationwide. Walmart customers can easily identify locally grown fruits and vegetables through signs that include official state-grown marks, indicating approval by their state’s agriculture department.

Walmart’s commitment to local produce also helps reduce “food miles” – the distance food travels from farm to fork. Through local sourcing, better logistics planning and better packing of trucks, Walmart saves millions of food miles every year.

Walmart is the largest purchaser of local produce in the country and the top customer of American agriculture. This year, Walmart will purchase more than $430 million in locally grown produce from across the United States.

New Line of Paula Deen Baked Goods
One of the most popular uses of apples is in baked goods. Shoppers with a sweet tooth will find a new line of tasty treats by Paula Deen, America’s premier celebrity cook. Offered exclusively at Walmart, these new items include such temptations as Apple Crunch Top Pie, affordably priced between $3 and $7.50 retail.**

“We created an array of desserts using what any good cook would use if they had the time,” Deen said. “Our products feature lots of apples, butter, quality nuts and chocolate, so consumers can have access to baked goods that are both delicious and affordable.”

A Variety of Apple Savings
Apple Fest offers more than just nutrition and good taste. Among the products offering real savings to shoppers are:

  • Fresh apple varieties including Honeycrisp, Gold Delicious, Fuji, Jonagold and Cortland from $1 to $1.98 per pound**
  • 3 pack candy/caramel apples $2.50
  • 3 lb. bags of apple varieties including Gala, Red Delicious, Granny Smith from $2.50 to $2.77**
  • One gallon apple cider $3.98
  • Walmart bakery, apple fritter breakfast bread $2.50
  • Walmart bakery, apple caramel lava cake $2.50

*Facts from UDSA http://www.csrees.usda.gov/ and http://www.ars.usda.gov/

**Prices may vary by state and are available while supplies last.

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart Stores, Inc. (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States.

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