Walmart Adds "Family Night Center" in All Stores for Creating a Night of Activities for Under $30

Center Combines Savings on Board Games, Movies and Party Snacks

BENTONVILLE, Ark. (Sept. 10, 2009) – Responding to moms’ rising interest in more affordable entertainment activities at home, Walmart is featuring a new “Family Night Center” in all stores this month. The area aims to help customers find new ideas for memorable family time activities and savings on popular items from Hasbro and Disney among others in a convenient “one-stop” area.

Family nights are making a comeback. According to recent research through Walmart Customer Insights, more than 50 percent of moms who shop at Walmart said they were watching more movies at home with family to save money versus going out. Similarly, market research company NPD Group this year reported an increased demand for board games, with sales in the first half of the year up 10 percent over the same period in 2008.

Walmart Family Night Center showcases every day low prices and new savings on popular and traditional family games. In addition, moms can go to Walmart’s web site and find tips from other mom bloggers on how to create a fun family night plan, and see more about recommended products, healthy snack and dip ideas, new items and video games at www.walmart.com/familymoments.

“With busier schedules and kids heading back to school, now is a great time to provide a dedicated place in our stores to give mom the savings and ideas to create fun, quality time for her family this fall,” said Laura Phillips, Chief Toy Officer and vice president of Entertainment, Walmart. “Our Family Night Center is designed to provide an easy way to quickly design a complete family night experience.”

Family Night Centers will include:
Games

  • $8 – CANDY LAND, CHUTES AND LADDERS, YAHTZEE
  • $10 – JENGA, MONOPOLY, POP-O-MATIC TROUBLE
  • $15 – THE GAME OF LIFE, OPERATION , TWISTER
  • $18 – BOP IT!, MONOPOLY: HASBRO FAMILY GAME NIGHT CHAMPIONSHIP EDITION, PICTUREKA!, SORRY! SLIDERS

Family Movies – $10 each DVD

  • Camp Rock
  • The Chronicles of Narnia: the Lion, the Witch and the Wardrobe
  • Dinosaur
  • Enchanted
  • Hercules
  • High School Musical (1 and 2)
  • Homeward Bound (1 and 2)
  • The Game Plan
  • National Treasure (1 and 2)
  • Pirates of the Caribbean (all 3)

Snacks

  • Assorted 13.8-14.5 oz. bags Doritos - $3.00 each
  • Pepsi and Mountain Dew products (2 L) - $1.25

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States.

# # #