Walmart Kicks off Summer Fun with Free Frozen Treats Nationwide on May 30th

Retailer Reveals the “Inside Scoop” on Americans’ Frozen Treat Tendencies

BENTONVILLE, Ark., May 26, 2009 – Consumers can taste some sweet relief from summer swelter this Saturday, May 30th, as Walmart is set to host its second annual ice cream social and provide free frozen treats at select Supercenters nationwide. Treats will include Ben and Jerry’s Flipped Out Cup ice cream, Blue Bunny Aspen Frozen Yogurt Granola Bars and Dibs Snack Bags, which are ideal on-the-go snacks for families this season.

And, with millions of Americans shopping in its stores each month, today Walmart offered up the “inside scoop” on Americans’ frozen treat tendencies, like*:

  • America’s top-five favorite ice cream flavors include:
    1. Vanilla
    2. Chocolate
    3. Butter Pecan
    4. Mint Chip
    5. Neapolitan
  • Three Americans prefer vanilla flavored ice cream to every one American who prefers chocolate flavored ice cream
  • In the Southwest, butter pecan flavored ice cream is more popular than chocolate flavored ice cream
  • Consumers in the South Central United States are the most likely to deviate from traditional ice cream and purchase sherbet or frozen yogurt

“Considering that the United States is the world’s leader in pre-packaged ice cream consumption, we’re committed to making it easier for consumers throughout the country to enjoy the cool treats they want at prices they can afford,” said Tyler Lehr, Senior Category Director for Frozen Food at Walmart. “To highlight this commitment, for the second year in a row we’re hosting what may be the world’s largest ice cream social event ever and are encouraging shoppers to come join us for a free frozen treat.”

On Saturday, May 30 from 11 a.m. – 4 p.m., Walmart will hand out an estimated 1 million free pre-packaged ice cream treats in 2,000 participating Walmart Supercenters across America.

In addition to great values on ice cream, Walmart also offers great values on other “American Summer” staples, including barbeque grills, hot dogs, buns and side dishes.

For more information, visit www.walmart.com/icecream.

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