Retailer’s “eggcellent” prices put hop back into Easter Bunny’s step
BENTONVILLE, Ark., April 6, 2009 – As the Easter Bunny gets ready for his big day, Walmart today announced new Rollback prices on must-haves for Easter dinner – in addition to its everyday low prices on food, toys and Easter décor - ensuring that he doesn’t hop by any homes this year.
According to the National Retail Federation, consumers plan to spend an average of $117 on Easter merchandise this year, with 32 percent going toward the purchase of food. However, while consumers will continue to buy traditional Easter items such as candy and children’s toys, many are opting to save by preparing their holiday meal and entertaining friends and family at home, citing concerns about the current state of the economy.
To help Americans keep their holiday traditions alive while staying within their budgets, Walmart is serving up more savings on meal items likely to be in shopping carts in the days leading up to Easter. Walmart shoppers can feed a family of eight a turkey or ham dinner with all the fixings for under $35, including two bottles of wine:
Turkey Dinner – $34.56
- 1 – 14-16 lb. hen turkey ($0.88/lb.) -- $14.08
- 2 lbs. fresh asparagus ($1.77/lb.) -- $3.54
- 4 lbs. sweet potatoes ($0.50/lb.) -- $2
- 2 cans Delmonte corn (14.5 oz each) -- $1.50
- Dinner rolls (24 ct.) -- $2.50
- 2 bottles Oak Leaf wine (750 ml) -- $5.94
- Edwards pie (25.5 to 36 oz.) -- $5
Ham Dinner – $34.40
- 1 – 7-8 lb. half spiral slice ham ($1.58/lb.) -- $12.64
- Green Bean Casserole:
- 2 cans Delmonte green beans (14.5 oz. each) -- $1.50
- 1 can Great Value mushroom soup (10.75 oz. each) -- $0.94
- 1 container Great Value french fried onion rings (6 oz.) -- $2.50
- Betty Crocker scalloped potatoes twin pack (9.8 oz.) -- $2
- Dinner rolls (24 ct.) -- $2.50
- 2 bottles Oak Leaf wine (750 ml) -- $5.94
- Bakery angel food cake (15 oz.) -- $4
- Strawberries (16 oz.) -- $1.50
- Great Value whipped topping -- $0.88
Customers looking for children’s Easter gifts will find them at Walmart’s affordable prices, while supplies last, such as:
- $1 – Assortments of giant lollipops, 12-ct. bright plastic eggs, large bubble wands, kites and sidewalk chalk.
- $5 – Fisher Price Little People Easter Tube, Mr. or Mrs. Potato Head "Spud Bunny", Play-Doh 12-pack and Jr. Sports Baseball racket or golf sets.
- $10 – Giant plush Floppy Pals, Littlest Pet Shop on the Go Bag, and $10 video games for Nintendo DS and DSi, Wii, Xbox and PS2.
“With 64 percent of consumers planning to shop at discount retailers for their Easter merchandise this year, according to the National Retail Federation, it’s our job to make sure that when they come to Walmart they’ll find great prices on items they need and care about most,” said Jack Sinclair, executive vice president, Grocery, at Walmart Stores US. “With Walmart savings, families don’t have to compromise on Easter traditions.”
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Walmart Stores, supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart Stores, Inc. (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com. Online merchandise sales are available at www.walmart.com.
Prices in some markets may vary by state due to restrictions. Prices listed represent the majority of Walmart stores nationwide. Some restrictions apply, void where prohibited.
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