With Operation Main Street savings cresting $400 million through the holidays,
Walmart launches Phase Two for 2009
BENTONVILLE, Ark. – January 7, 2009 – Less than one week into 2009, Walmart signaled its intention to maintain its position as America’s low-price leader by announcing Phase Two of its Operation Main Street initiative. With $400 million of savings in customers’ pockets since the launch of the program in November, Walmart believes its ongoing commitment to cutting costs and unbeatable prices for Americans will play a vital role at this time when both customers’ health and the health of the economy are on many Americans’ minds.
“At Walmart, we’re committed to offering low prices every day, not just at Christmas,” said Dr. John Agwunobi, Walmart senior vice president and president, health and wellness. “While many are still wary of Wall Street, Operation Main Street helps families coast-to-coast save on the items they need most. From January through December this year, our customers can count on us to work tirelessly every day to save them money so they can live better.”
Phase Two of Operation Main Street will begin with significant savings on products that help people live healthier lives. Beginning in stores this week, Walmart will offer Rollbacks to help consumers fulfill their resolutions while stretching their dollars with lower prices on:
- Gold’s Gym® Slide Trainer 300 Elliptical - $297 (was $327)
- Weslo® Cadence G40 Treadmill - $277 (was $297)
- Wii Fit Balance Board - $89.74
- Danskin Now® 8-Piece Pilates Kit - $25 ea.
- Kellogg’s® Special K Waffles (10 pk.) - $2 (was $2.45)
- Yoplait® Light Yogurt (8 pk.) - $3.50 (was $4.28)
- Starter® Nylon Jacket or Pants - $15 ea.
- Danskin Now® Mockneck Jacket or Capri Pants - $15 ea.
- Starter® Reprieve Short-Sleeved T-Shirt or Mesh Shorts - $7.50 ea.
- NicoDerm® or Nicorette® Step 1 or Step 2 Smoking Aids -- $39.84 ea.
With losing weight, exercising, and quitting smoking among the top New Year’s resolutions, Walmart has launched its first-ever January Healthy Living initiative. Tagged “being healthy costs less at Walmart,” the merchandise and marketing campaign includes special signage in stores and national television advertising.
Additionally, in the coming days Walmart will announce efforts focused on offering its customers solutions to living a healthier lifestyle.
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Walmart Stores, supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart Stores, Inc. (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $296 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com. Online merchandise sales are available at www.walmart.com.
Ed. Note: The terms “Walmart” and Walmart Stores” refer to the corporate entity. “Walmart,” expressed as one word and without hyphenation, refers to the brand name of the company’s U.S. operations. This distinction came after the Company announced the introduction of a new logo for its U.S. store operations in June.