National retailer launches Hannah Montana-inspired product line
BENTONVILLE, Ark. – Jan. 30, 2008 – Fans who love Hannah Montana will soon find more than they imagined at Wal-Mart. Wal-Mart Stores, together with Disney Consumer Products, will bring more families more affordable access than ever before to Hannah Montana merchandise and activities in 2008.
The strong connection kids and families have to Disney Channel’s hit series “Hannah Montana” has made Miley Cyrus a sensation across the country. Throughout the year Wal-Mart will offer more ways for fans to express their inner pop star, with more than 140 unique Hannah Montana-inspired products.
Hannah Montana fans can already begin to browse new accessories in Wal-Mart’s “Hannah Montana Shops” in 750 Wal-Mart stores across the U.S. Wal-Mart will offer unique assortments of Hannah Montana-inspired products, including apparel and footwear, handbags and cosmetics, bedding, room décor, games, music and more. The new line will appeal to tweens looking for on-trend casual and athletic-inspired styles as well as accessories and décor.
“Beginning now and continuing through the fall, parents and kids can depend on us for the best selection of Hannah Montana merchandise at the Wal-Mart price,” said Janet Bareis, marketing vice president.
Hannah Montana items available in Wal-Mart stores now include:
• Exclusive sportswear collection and T-shirts
• Exclusive watches, handbags, luggage and room accessories
• Exclusive shoes and flip flops
• New sleepwear
• Makeup, spa and bath kits, fragrance, nail kits and wigs!
• Assorted dolls, microphone, play stage and play set
• Board game and electronic games for Nintendo DS and Wii
In celebration of the theatrical release of “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Movie” in Disney Digital 3D on February 1, fans can pick up an "all access pass" at Wal-Mart stores, which will give them a secret code to download Hannah Montana’s Rock Star music video at
DisneyChannel.com/AllAccess. Movie goers will see more of what’s planned at Wal-Mart with national advertising and in-theatre marketing starting this week.
Released nationwide Tuesday, Jan. 29, the new “Hannah Montana 2 Non-Stop Dance Party” CD includes an additional track when purchased at Wal-Mart. To coincide with the CD release, Wal-Mart will also offer the “We Got the Party (Remix)” ring tone, available for $1.99 on Wal-Mart mobile ( www.wmtmobile.com/hannah or text HM to 77888).
“Fans across the country will now have more access than ever before to Hannah Montana-inspired product,” said Kathy Franklin, vice president, global franchise development for Disney Consumer Products. “We are excited to be showcasing this unique product line in Wal-Mart stores.”
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, Disney Interactive Studios, a leading developer and publisher of video games and interactive entertainment, and disneyshopping.com, the company’s official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe.