Home News Wal-Mart Customers To Experience New Green Works™ Natural Cleaners From Clorox

Wal-Mart Customers To Experience New Green Works™ Natural Cleaners From Clorox

Wal-Mart’s global presence expands product launch

Bentonville, Ark., January 14, 2008 – As part of its continuing commitment to offer sustainable products at affordable prices, Wal-Mart Stores, Inc. today announces being the first to offer consumers across the globe the new Green Works™ natural cleaning line, introduced this month by The Clorox Company.
“Sustainability is a priority at Wal-Mart so our team is excited about the new Green Works line,” said Scott McCall, senior vice president and general merchandise manager, Wal-Mart. “In fact, when we learned more about the product line, we encouraged Clorox to expedite its global distribution plans and partner with us on marketing to reach the growing number of Wal-Mart shoppers looking for ways to make greener choices that positively impact the environment.”

Green Works™ products are made from plant-based ingredients derived from natural sources like coconuts and lemon oil. The products are formulated to be biodegradable, non-allergenic, packaged in bottles that can be recycled and not tested on animals. “What really caught our attention was that these products perform well,” said McCall. In lab and blind consumer in-home tests, all Green Works™ products performed as well as, or better than leading conventional cleaners.

The Green Works line includes five natural cleaning products for use in the home, kitchen and bathroom:
•    Green Works™ Natural All-Purpose Cleaner
•    Green Works™ Natural Glass & Surface Cleaner
•    Green Works™ Natural Toilet Bowl Cleaner
•    Green Works™ Natural Dilutable Cleaner
•    Green Works™ Natural Bathroom Cleaner

Green Works™ natural cleaners already have been shipped to Wal-Mart stores in the United States and Puerto Rico. Distribution in Canada begins in February and Mexico in March. The Clorox Company and Wal-Mart are also collaborating on plans to launch in Central and South America, Japan and China.
“Wal-Mart’s support of Green Works has significantly influenced the scale of our launch” said Ed Huber, vice president of sales, Wal-Mart team at Clorox. “Along with their size and scale, their commitment to sustainability is enabling us to take natural cleaning to the mainstream at a global level.”
The reach of Wal-Mart’s business presents great potential to effect positive change.  For example, with aggressive marketing initiatives and support from suppliers, compact fluorescent light bulbs (CFLs) increased in penetration in the U.S. alone from 5% one year ago to 16% currently.  The transition to sell only compact laundry detergent in the U.S. alone will result in saving more than 400 million gallons of water, more than 95 million pounds of plastic resin and more than 125 million pounds of cardboard.  Through its business sustainability program, Wal-Mart takes advantage of and creates opportunities both to influence its own operations and to lead change in the business world at large.
As part of its mission to improve the quality of life for people around the world, Wal-Mart has committed to taking a leadership position in the areas of climate and renewable energy, waste reduction and recycling, and the development of sustainable products.

Learn more about Wal-Mart’s business sustainability initiatives at www.walmartstores.com.

About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com.  The company and its Foundation are committed to a philosophy of giving back locally.  Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.

The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2007 revenues of $4.8 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, and Glad® bags, wraps and containers. With 7,800 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $69.7 million to nonprofit organizations, schools and colleges. In fiscal 2007 alone, the foundation awarded $3.4 million in cash grants, and Clorox made product donations valued at $5.9 million. For more information about Clorox, visit www.TheCloroxCompany.com.

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