New Online Tool From Wal-Mart Helps Guys Buy During the Holidays

Online quiz takes the guesswork out of gifting


BENTONVILLE, Ark. – Dec. 12, 2007 – A recent survey 1 revealed that only eight percent of male shoppers start their Christmas shopping before Thanksgiving, while nearly one-fifth (18 percent) of the male respondents admit to procrastinating until the last minute.  Wal-Mart hopes to take the stress and guesswork out of last minute Christmas shopping for guys this year with the launch of a new Web tool, Helpaguybuy.com. For men who are weary of perusing endless aisles of merchandise and are wrestling with the anxiety of finding a gift right for their special someone, help is now just a click away.

“It’s no secret that some  men have long been associated with delaying holiday shopping and many aren’t confident when it comes to gift selection,” said Nick Agarwal, Wal-Mart’s vice president in corporate communications.  “With our ‘Help A Guy Buy’ initiative, we hope to eliminate the stress they feel by offering a site that makes finding the perfect gifts fast, easy and accurate.  And with Wal-Mart’s great values throughout the holiday season, the more money a guy can save, the more Christmas he can give.”

Wal-Mart’s Helpaguybuy.com narrows the search for gifts by taking visitors through a series of 10 short questions that lead to unique personality profiles.  Gifts suggestions are offered for each of eight profiles, including:
•    women on the go
•    the ultimate hostess
•    sports enthusiasts
•    nature lovers
•    fashion fanatics

“We are always looking for opportunities to help our customers live better,” added Agarwal.  “By helping a guy buy, we are taking the convenience we provide a step further by giving men – and ultimately the women – a happier Christmas.” 

The gift suggestions are available for purchase in Wal-Mart stores and online at Walmart.com, which also offers 97-cent shipping on select items.  To ensure gifts arrive in time for Christmas, customers are encouraged to order online before 11:30pm PT on the dates listed below:
•    Tuesday, Dec 18: Standard shipping and 97-cent shipping
•    Wednesday, Dec 19:  2- to 3- Day Shipping
•    Thursday, Dec 20:  1-Day Shipping

For those über-procrastinators, online gift cards can be purchased from Walmart.com and delivered via e-mail within hours, even on Christmas morning in time to be opened with the rest of the presents under the tree.

About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, more than 127 million customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com.  The company and its Foundation are committed to a philosophy of giving back locally.  Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.

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1Wal-Mart’s study was conducted by StrategyOne, an independent research company, between November 1 and November 4, 2007.  A total of 1000 surveys were completed via telephone among American adult consumers 18 years or older.