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Representatives from Wal-Mart, Rayovac and Kellogg’s to participate in “Bells Ringing Across America” event benefiting The Salvation Army
WHAT: Wal-Mart and Sam’s Club associates will celebrate the company’s support of The Salvation Army by participating in the company’s nationwide “Bells Ringing Across America” event. During this half-hour event, associates at stores and Clubs across the country will staff the famous Red Kettles, ringing the bells and inviting customers to support the annual campaign.
Wal-Mart CEO Lee Scott will ring the Red Kettle bell alongside The Salvation Army’s National Commander Israel Gaither and Kellogg Company President and CEO David Mackay at the Wal-Mart store in Battle Creek, Mich. During “Bells Ringing Across America,” Scott will present a check for $1 million from the Wal-Mart Foundation to The Salvation Army to further exhibit the company’s support of the Red Kettle campaign. Additionally, Rayovac Batteries will launch its “Keep it Ringing” cross-country bell-ringing program benefiting The Salvation Army from Battle Creek on Nov. 27, and will present $250,000 to the organization.
WHO: Lee Scott, Wal-Mart CEO
David Mackay, Kellogg Company President and CEO
Israel Gaither, The Salvation Army National Commander
Kent Hussey, Spectrum Brands CEO
Mark Behnke, Battle Creek Mayor
Jim Demarest, Emmett Township Supervisor
Troy Estill, Battle Creek Wal-Mart Store Manager
WHEN: Tuesday, Nov. 27, 2007
11:20 a.m. to 12 p.m.
*Ceremony begins at 11:20 a.m.; Bell-ringing will start at 11:30 a.m.
WHERE: Wal-Mart Supercenter Store
6020 B Drive North
Battle Creek, MI 49014
WHY: Last year, The Salvation Army collected a record $30 million in front of Wal-Mart stores and Sam’s Club locations, the most raised by any partner – accounting for 25 percent of all contributions to the Red Kettle Campaign during the Christmas season. Funds donated by customers helped The Salvation Army to serve 35 million people by providing basic social services such as food, shelter, clothing and financial assistance.
Wal-Mart is proud to have partnered with The Salvation Army for more than 20 years, and to provide a place for the volunteer bell ringers to place their kettles and collect donations, which help people in need in local communities nationwide.
FOR MORE INFORMATION: Glenn Oswald or Julie Marx at Marx Layne & Co., 248-855-6777