Black Friday and Christmas Arrive Early at Wal-Mart

Attention Journalists: Broadcast quality B-roll available for download

Nation’s largest retailer celebrates the season offering great gifts at the best prices


BENTONVILLE, Ark. – October 31, 2007 – The nation’s largest retailer officially kicks off the Christmas season today by granting a valuable holiday wish to its customers – savings on the gifts they want to give.

Shoppers need not wait until after Thanksgiving for great deals. Wal-Mart will offer black-Friday prices three weeks early when the retailer unveils secret in-store specials: extraordinary prices on five of the most sought after gifts this season. Understanding that more and more consumers are using the internet to comparison shop,

Wal-Mart plans to reveal online a round of unbeatable savings on Thursday.  The items will be available in stores beginning Friday morning, November 2 as the merchant officially opens special Christmas shops.

All year long, Wal-Mart saves people money so they can live better – in fact, independent research shows that Wal-Mart will save families more than $650 this Christmas season. 

“Our customers can fulfill all their holiday needs at Wal-Mart and not only save money, but buy gifts they can be proud to give,” said John Fleming, chief merchandising officer Wal-Mart Stores U.S.

Customers can sign up for email or text message alerts or go online Thursday at www.walmart.com/secret to be the first to learn the secrets items and these knock out prices.

In-store, the experience for Wal-Mart shoppers will be fittingly festive. Christmas Shops offering holiday décor and gifts and onsite product demonstrations open this weekend. And, for the first time ever, Santa will visit all Wal-Mart Supercenters and discount stores. Santa will be available for visits and photos with children (November 24-25 and December 1, 2, 8 and 9 from 10 a.m. to 2 p.m.). The retailer will also literally wrap several stores across the nation in festive holiday style including 10 x 3.5 -foot bows to brighten the buildings.

Savings on items that top this year’s wish lists are a central theme of the Wal-Mart Christmas marketing campaign that breaks this week.  Broadcast and print ads will show that when shopping at Wal-Mart, “The more you save, the more Christmas you can give.”
 
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local United States communities. To learn more, visit www.walmartfacts.com, www.walmart.com, or www.walmartfoundation.org.

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