Great Value brand CFLs make environmentally friendly options more affordable
BENTONVILLE, Ark., September 20, 2007 – Wal-Mart Stores announced today the launch of its private label compact fluorescent light bulbs (CFLs) under the Great Value brand label. This September, the Great Value CFLs hit shelves in more than 3,000 Wal-Mart stores and Supercenters nationwide. The new CFLs can be found in the lighting aisle at the value price of four bulbs for the cost of three regularly priced brand name CFLs.
“At Wal-Mart, we are committed to helping our customers save money so they can live better. We want to make eco-friendly living more affordable for our customers and with the Great Value CFLs, we can make energy-efficiency easy at an unbeatable price,” Wal-Mart Senior Vice President and General Merchandise Manager Andy Barron said.
“The introduction of our Great Value bulbs make CFLs a more accessible option for our shoppers as we strive to sell 100 million CFLs by the end of 2007,” continued Barron. “We are making great progress on our goal and know that in reaching this milestone we can help our customers save $3 billion in electrical costs over the life of the bulbs and prevent 20 million metric tons of greenhouse gases from entering our atmosphere.”
Wal-Mart’s Great Value CFLs carry the EnergyStar seal of approval – signifying their high quality and soft light color – and are RoHS (Restriction on Hazardous Substance compliant), which means they meet strict European standards for mercury and heavy metal content. With nearly 20 percent of all home electric costs stemming from lighting alone, switching to CFLs can have a tremendous benefit on energy savings. Converting just one conventional 60W bulb to a 13W CFL can save $30 in utility costs over its lifetime, which is more than $5 per bulb per year.
The Great Value CFLs will be available at Wal-Mart stores and Supercenters this month. The new product line includes:
- 4-pack CFLs in all wattages
- 6-pack of 13W CFLs
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.