Home News Wal-Mart to Sell Dell Desktops in Stores this June

Wal-Mart to Sell Dell Desktops in Stores this June

Wal-Mart Stores, Inc. and Dell, Inc. announce that the two companies will partner to sell Dell Computer desktops in Wal-Mart stores nationwide, beginning June 10, 2007.  The agreement includes the launch to two Dell products offered in more than 3,500 Wal-Mart and Sam’s Club locations across the U.S., Canada and Puerto Rico, providing consumers more access to one of today’s top high-quality, value-priced leaders in computer technology.

Products and Distribution

Starting June 10, Wal-Mart stores and Sam’s Club locations throughout the U.S. and Puerto Rico will carry two new desktop models, each offered in a package bundle under $700.  

Available only at all 3,400 U.S. Wal-Mart stores and Wal-Mart Puerto Rico stores will be an exclusive Dell Dimension™ Mulitmedia Desktop Computer.  A second exclusive model will be available in 3,000 Wal-Mart stores, also in June. (More about these models built exclusively to be sold at Wal-Mart will be announced soon.)  Sam’s Club and Wal-Mart Canada also will carry different, exclusive models in their stores.

Both companies will evaluate the success of these products and launch, and make changes accordingly in distribution or product based on consumer feedback and purchase response, already anticipated to be high. 

Earlier this month, Wal-Mart announced it was entering the next stage of enhancing the offerings and brands within its newly remodeled and expanded electronics areas.  Dell is one of many new brands to enter Wal-Mart as a part of the company’s strategy to continue to provide more value on the top brands that consumers are seeking today in electronics.

 “Our customers trust in Wal-Mart and Sam’s Club to provide the most convenience and best value on today’s top products and services,” said Gary Severson, senior vice president of Home Entertainment, Wal-Mart.  “Dell is a proven electronics brand and adds a new compliment to our other high quality desktop selections, and we’re very excited to now bring our customers new access to a product they want, with the ability to purchase a Dell right away.”

-- Gary Severson, senior vice president, Entertainment and Electronics, Wal-Mart Stores, U.S.