Bentonville, Ark. (February 22, 2007) – In the same week that America looks forward to watching the Oscars™, Wal-Mart announces it is bringing back the movie classics that consumers may prefer to now own on DVD. To help replenish home collections and bring attention to these movie favorites now in digital quality, Wal-Mart will introduce for the first time its Academy Award selection of more than 40 award-winning movies on DVD at special price values as the very last VHS movies leave the shelves.
Oscar-nominated and winning classics from “Rain Man” and “Forest Gump” to “Gone With the Wind” will be available on DVD at Wal-Mart starting at $7.50 to $13.72. As the stars “dress up” for Oscar Night, Wal-Mart will “dress up” these films in their own special DVD “O” sleeve, helping shoppers easily locate their favorites together in the store. This special Academy Awards selection will be available at 2,800 stores nationwide.
"This is the first year we have celebrated the Oscars in such a way for the millions of customers who choose Wal-Mart to find the best value in movie entertainment,” says Gary Severson, senior vice president of Wal-Mart’s Entertainment division. “It’s the right timing to have these classics highlighted and available on DVD at an even better value, so that everyone who loves movies can replenish or create a new, personal movie collection.”
Many of this year’s Oscar nominees also are available though Wal-Mart’s new video downloading service at www.walmart.com/videodownloads, powered by HP Video Merchant. The beta site includes more than 3,000 movie titles from major Hollywood studios and television networks. Customers can browse and select digital movies and TV titles that can be easily downloaded to a PC for viewing on a PC, laptop or portable video player.
In-store, Wal-Mart has remodeled and expanded its Electronics department to include more DVDs, games and electronic items with more overall selection and quality brands. Today, popular DVD players at Wal-Mart are available for under $30. With the success of the past holiday season in Electronics, the company is gearing up to place more emphasis on brand, price value and communication in helping customers with their product selections as digital entertainment grows to new levels.
“The digital age has been here for awhile, and America has overwhelmingly embraced the transformation to DVD with its convenience, picture quality and affordability,” said Severson. “Now our goal is to make the next generation of home entertainment, whether that be BluRay, HDDVD, video downloads or other, more accessibility and more affordable for all consumers, just as the DVD is today."
The Academy Award Seasonal Selection pricing will be available through March 31, 2007.
*The Oscars is a registered trademark of the Academy of Motion Picture Arts and Sciences.
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, more than 127 million customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $245 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.