Home News Wal-Mart Saves Parents More with 25 Cent Gerber Baby Food Offerings

Wal-Mart Saves Parents More with 25 Cent Gerber Baby Food Offerings

More than 10 varieties of Gerber 2nd FOODS™ available for 25 cents per jar

BENTONVILLE, Ark. – Oct. 22, 2006 – Wal-Mart Stores announced today a pricing campaign to help parents provide for their young families affordably, offering more than 10 varieties of Gerber foods at the incredible value of 25 cents per jar.  Rolling the savings back from the original retail price of 52 cents each, parents can now enjoy the quality brand of Gerber 2nd FOODS™ selections in glass jars at more than 50% savings while quantities last.

“We understand that parents recognize Gerber as a leader in quality baby products and Gerber 2nd FOODS™ baby foods offer a variety of selections to introduce young children to new tastes,” said Steve Broughton, Wal-Mart Stores vice president, dry grocery division.  “We’re pleased to be able to make these selections available at a great value to better help parents feed and provide for their families affordably.”

This is another step in Wal-Mart’s “more to come” promise that underlines its position as America’s value leader.  The company announced last week to rollback prices on more than 100 toys and games.

Beginning today, all Wal-Mart locations in the continental United States will offer select Gerber 2nd FOODS™ in glass jars for 25 cents while quantities last.  Selections may vary by location and include:

Gerber 2nd FOODS™  Vegetable Turkey   
Gerber 2nd FOODS™ Chicken Rice Dinner
Gerber 2nd FOODS™  Broccoli Chicken   
Gerber 2nd FOODS™ Apple Ham
Gerber 2nd FOODS™ Mixed Vegetables   
Gerber 2nd FOODS™ Carrots
Gerber 2nd FOODS™  Green Beans   
Gerber 2nd FOODS™ Squash
Gerber 2nd FOODS™  Sweet Potatoes    
Gerber 2nd FOODS™ Garden Vegetables
Gerber 2nd FOODS™ Cream Corn/Sweet Potato   
Gerber 2nd FOODS™ Peach Cobbler
Gerber 2nd FOODS™ Hawaiian Delight   
Gerber 2nd FOODS™ Fruit Dessert

About Wal-Mart Stores, Inc.
Every week, more than 176 million customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, SAM’S Clubs or a subsidiary location in 15 countries around the world. In each of the countries where Wal-Mart operates, the company and its Foundation are committed to a philosophy of operating globally and giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to these local communities. To learn more, visit www.walmartfacts.com, www.walmart.com or www.walmartfoundation.org.

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