Home News Eagles and Wal-Mart in Strategic Marketing Partnership

Eagles and Wal-Mart in Strategic Marketing Partnership

BENTONVILLE, Ark., October 24, 2006 - The Eagles and Wal-Mart Stores, Inc. today announced an exciting long-term strategic marketing agreement that will encompass sponsorship, exclusive audio and video releases, and product visibility.   As America’s biggest supporter of the music business, this partnership will create significant additional holiday interest at Wal-Mart.  Wal-Mart and the Eagles will unveil further details of the agreement shortly.

The Eagles were attracted to a Wal-Mart partnership because of the retailer’s drive to take a lead in sustainability and make a difference for future generations.  In the past year it has unveiled simple and straightforward environmental goals - to be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain the earth’s resources and environment.

"Our partnership with the Eagles demonstrates how serious we are about giving our customers a choice of new, unique, world-class entertainment products," said David Porter, Wal-Mart’s vice president of home entertainment. "We are very pleased to be able to bring our customers an alliance with America’s greatest rock icons."

The Eagles - Glenn Frey, Don Henley, Joe Walsh, and Timothy B. Schmit - recently concluded their "Farewell I" worldwide concert tour, one of the top grossing tours in history.  The band has sold more than 120 million albums worldwide, earning four #1 U.S. singles and four Grammy Awards.  Their Greatest Hits 1971-1975 is the best selling U.S. album of all time, with sales in excess of 29 million.  Their recent DVD release, Farewell I Tour: Live from Melbourne, has been certified 14x platinum.  The Eagles were inducted into the Rock & Roll Hall of Fame in 1998.  

About Wal-Mart Stores, Inc.
Every week, more than 176 million customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, SAM’S Clubs or a subsidiary location in 15 countries around the world. In each of the countries where Wal-Mart operates, the company and its Foundation are committed to a philosophy of operating globally and giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to these local communities. To learn more, visit www.walmartfacts.com, www.walmart.com or www.walmartfoundation.org.