BENTONVILLE, ARK. August 17, 2006 – GEORGE M E (em-ee), the ladieswear capsule collection to the GEORGE™ brand, is now available in Wal-Mart stores nationwide and online at Walmart.com (www.walmart.com). Created by award-winning sportswear designer Mark Eisen, the GEORGE ME fall collection includes tops, bottoms, jackets, and knits, available in misses and plus sizes -- everything a woman needs for this season’s wardrobe, affordably priced.
“Mark Eisen’s design aesthetic brings a modern twist to classic American style,” said Karen Stuckey, Wal-Mart senior vice president/general merchandise manager, ladieswear. “His designs for the GEORGE ME collection focus on creating great-fitting women’s clothing that has exceptional style and quality.
“His designs for this fall are a softer, more feminine nod to classic menswear styling,” she noted.
“This is an incredible opportunity. The idea of bringing a sampling of my vision, taste and style for women’s design to the largest shopping audience in the world is truly exciting,” said Mark Eisen.
Classically tailored and executed in tweeds, jerseys and cashmere blends, the GEORGE ME by Mark Eisen fall collection includes silhouettes to fit in at work, home and evenings out. Full of standout staples, Mark Eisen’s first collection for Wal-Mart features a crisp accordion woven shirt in arctic white, modern fit herringbone pants in both cropped and full length versions and a sleek trench coat in black soot with fresh ivory piping. An extra long cardigan can be belted for the chic, of-the-moment look and wrap dresses flatter every body type while looking so sophisticated. For the season’s hottest trend there’s a herringbone vest and plenty of feminine skirts to go with any style boot.
Wal-Mart Stores, Inc. operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAM’S CLUB locations in the United States. The company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, and the United Kingdom. The company’s securities are listed on the New York and Pacific stock exchanges under the symbol WMT. More information about Wal-Mart can be found by visiting www.walmartfacts.com. Online merchandise sales are available at www.walmart.com.
International and award-winning designer Mark Eisen launched his eponymous line in 1988 to great critical acclaim. In 1993, this collection made its first runway debut during New York Fashion Week at 7th on Sixth. Available in more than 800 retail stores internationally through 2001, the Mark Eisen brand included Studio Mark Eisen and a knitwear line, Urchin Mark Eisen. After serving as senior vice president of design for Ann Taylor from 2002-2003, Mark Eisen launched a custom made-to-order collection for his devoted private clientele. Karoo Mark Eisen, a cashmere knitwear collection, was launched in 2005. A longtime member of the Council of Fashion Designers of America, Mark Eisen has been honored with multiple awards during his design career including two American Achievement Awards from the Secretary of Commerce.
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