BENTONVILLE, Ark., March 29, 2005 – You don’t have to possess the Force and have a buddy named Chewbacca to get the new exclusive Star Wars: Episode III Revenge of the Sith merchandise – you simply need to be at Wal-Mart by 12:01 a.m. on April 2 and be one of the first in your Galaxy! Wal-Mart stores across the country are celebrating one of the biggest events in Star Wars history – the launch of Episode III: Revenge of the Sith toys and games – with an action-packed Star Wars weekend for fans of all ages. Beginning a minute past midnight on April 2, Wal-Mart stores nationwide will offer a wide variety of Star Wars products including several Hasbro items exclusive only to Wal-Mart. This final installment in the series debuts in theaters on May 19.
In addition, on April 2 & 3, approximately 400 Wal-Mart Supercenters across the country will be hosting the ultimate “48 Hours of the Force” Star Wars fan celebration event. This celebration includes interactive toy & game demonstrations from Hasbro, product sampling, Star Wars character appearances, and, while supplies last, free Star Wars force detection collectable cards. There is a different collectable card for each day.
The 400 stores participating in the “48 Hours of the Force” event will have fans completely immersed in the Star Wars fantasy with decorated tents set up outside from 8 a.m. though 4 p.m. There will be Star Wars music being played and photo opportunities for kids with a Darth Vader character standee. Wal-Mart customers are invited to join in on the Star Wars fun and excitement and come dressed up as their favorite characters. To find the nearest location featuring this tent event, log onto www.walmart.com.
Only available on April 2 at these same 400 stores while quantities last, is an exclusive Hasbro “Early Bird” special that every Star Wars fan will want to add to his or her collection. With this item, customers receive a certificate that they mail in to get the four Star Wars action figures: Luke Skywalker, Princess Leia, R2-D2, and Chewbacca. This mail-in figure promotion was done back in 1977 for the original Star Wars movie and Wal-Mart and Hasbro are bringing it back to celebrate the last movie in the saga. Only a limited number are available.
In addition, for Star Wars: Episode III Revenge of the Sith, Wal-Mart will be offering other exclusive toys. Those available beginning April 2 also include Star Wars Diecast Vehicles and Star Wars Figure Carry Case with two bonus figures.
“The exclusive Star Wars toys are sure to be a hit with collectors and Star Wars fans of all ages,” said Scott McCall, vice president and divisional merchandise manager, Toy Division, Wal-Mart Stores, Inc. “And with all of the other great Star Wars toys and additional merchandise that we have available, we know Wal-Mart will be the one location where Star Wars fans can come to get everything they want in one place.”
For more details on this exciting Star Wars merchandise or the nearest “48 Hours of the Force” event participating Wal-Mart store, visit www.walmart.com.
Wal-Mart Stores, Inc. operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAM’S CLUB locations in the United States. Internationally, the company operates in Argentina, Brazil, Canada, China, Germany, Japan, Mexico, Puerto Rico, South Korea and the United Kingdom. The company’s securities are listed on the New York and Pacific stock exchanges under the symbol WMT. More information about Wal-Mart can be found by visiting www.walmartfacts.com. Online merchandise sales are available at www.walmart.com.
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