Walmart Announces New Holiday Shopping Experiences
Key Insights
- Walmart is introducing new AI-powered tools that make it easier for customers to find deals, locate products, and shop efficiently, both in-store and online this holiday season.
- The new features, such as store-specific savings, interactive 3D showrooms, and AI-powered party planning, are designed to personalize the shopping journey and immerse customers in a seamless, festive experience.
Holiday shopping kicks off this weekend — new smart in-store tools, AI-driven assistants, and immersive experiences make it faster, easier, and smarter to shop in stores or on the app.
BENTONVILLE, Ark., Oct. 31, 2025 — With recent announcements like a Thanksgiving Meal Basket under $40 and up to 60% off Black Friday deals, Walmart is rewriting the holiday playbook — today announcing its pairing unbeatable prices with five new, AI-powered shopping experiences that make finding joy (and savings) easier than ever.
“The most wonderful time of the year should be joyful, and with the power of AI and technology, we're making that possible,” said Tracy Poulliot, SVP, Shopping Experiences, Walmart U.S. “Whether customers are holiday shopping in our stores or from the comfort of home, we’re giving them the tools to check off their lists quicker and easier than ever before. And they’re loving it — when they use the app while they shop in stores, they spend 25 percent more on average than on trips when they don’t use the app.”
These new in-store tools will be available this weekend, just in time for the holiday shopping kickoff.
keyboard_arrow_down
Rock Around the Aisles with the Walmart App
With in-store shopping tools built right into the Walmart app, customers can breeze through their local store with ease and confidence. The new tools are personalized for every location and spring to life the moment a shopper steps inside, including:
An In-Store Savings Tool
One of the most requested features by customers is the ability to see what items are for sale in their local Walmart store. In-Store Savings does just that, allowing shoppers to find savings in a single tap — including Black Friday deals, Rollbacks and clearance items. Customers can even filter items by category (for example, TVs on sale) and easily compare prices, all on one screen.
Enhanced Search and Navigation
Customers in stores can now search for items just as they would if they were online shopping — including top toys like Peppa Pig — and view in-stock availability. The app then shows the item’s location in the store, helping the customer jingle all the way to the right aisle.
Easily Shop Your Wish List
This holiday season, Walmart is making it easier than ever to turn wish lists into reality. Customers can create and save gift ideas for everyone on their list — then, when it’s time to shop, simply open the Walmart app in-store. With a tap, their list is sorted by aisle, turning the trip into a quick, easy, and joyfully organized shopping experience.
AI-powered Party Planning
Sparky - New Year's Eve Party
Walmart’s GenAI-powered digital assistant, Sparky, can now take the hassle out of hosting, with a new enhancement that helps customers plan for festive fun. Just tell Sparky the occasion, and it instantly crafts a curated list of everything customers need — from decorations to champagne and confetti.
Leveraging AI to Deliver Holiday Magic
During the holidays, shoppers don’t just want convenience; they want confidence in their purchases. This year, celebration meets intelligence with smart, AI-powered experiences designed to help customers prepare for the holidays — whether they’re finding gifts, planning a party, or refreshing their homes for hosting guests:
AI-powered Party Planning
Walmart’s GenAI-powered digital assistant, Sparky, can now take the hassle out of hosting, with a new enhancement that helps customers plan for festive fun. Just tell Sparky the occasion, and it instantly crafts a curated list of everything customers need — from decorations to champagne and confetti.
AI-generated Audio Summaries
New AI-generated summaries synthesize product descriptions and reviews into short, digestible audio clips — helping customers confidently purchase gifts on the go. The feature is available across more than 1,000 premium beauty products.
Deck the Halls in 3D
With Walmart’s AI-powered augmented reality tech, shoppers can step into designed spaces instead of scrolling through endless pages of home decor. Behind the scenes, AI helps transform simple product photos into 3D images, helping bring these immersive, shoppable scenes to life across the platform.
- With Shop the Background, shoppers can click on items in product images — like artwork or accent chairs — to add them directly to their carts.
- Dynamic Showroom allows customers to view different spaces — from cozy, guest-ready bedrooms to moody dining rooms — then swap out furnishings to match their preferences. Coming for the holiday season, shoppers can get in the spirit with immersive, holiday-themed scenes.
From To-Do to Ta-Da
Whether customers are checking off wish lists or decking the halls, Walmart’s smart shopping tools help them celebrate with less stress and more joy. All new features are available now through the Walmart app and Walmart.com.
Walmart Holiday Shopping Experience FAQs
Examples of how we’re using agents to help with the holidays include …
- AI Forecasting for Freshness: Agentic AI for Freshness: Walmart’s new fresh focused AI agents act like digital partners to our fresh team leads, providing daily execution plans and identifying key opportunities that help guide production planning, rollbacks, and in-store operations for items like rotisserie chicken, ground beef, and seasonal fruits. Powered by machine learning–based forecasting models with agentic workflows, these agents keep shelves stocked with quality ingredients, spot excess inventory before it becomes waste, and improve freshness. We will continue to expand and build additional agents by end of year
- Sparky: Your GenAI Shopping Assistant: Earlier this year, Walmart introduced Sparky, a GenAI-powered shopping assistant designed to make every trip to the Walmart app smarter and more personal. Sparky uses Walmart’s GenAI stack and retail-trained data to offer real-time, in-stock recommendations that transform how customers shop and plan, from suggesting festive recipes to curating thoughtful gift ideas.
- End-to-end Agentic Workflow: Walmart’s new end-to-end agentic workflow ensures every delivery arrives right on time. Using multi-agent system, it continuously analyzes delivery density, driver availability, and order timing to coordinate routes and resources efficiently. Once an order is placed, it’s automatically organized into optimized trips and assigned a driver for delivery in a timely manner through the multi-agent system — helping teams plan and execute deliveries with precision so customers can spend more time celebrating and less time waiting.
We’re using GenAI across the business, such as …
- Smarter Customer Care: Walmart’s GenAI-powered Customer Support Assistant combines intent detection, sentiment analysis, and automated action-taking to resolve issues instantly. It identifies needs in real time—whether locating an order, processing a return, or updating delivery details—and acts immediately, regardless of if customer contacts us via chat or voice. With its latest upgrade, the platform can now deliver faster and more seamless service during the busiest time of the year.
- AI-Generated Audio Summaries: New AI-generated audio summaries—powered by large language models (LLMs)—turn product details and reviews for more than 1,000 premium beauty items into short, conversational soundbites that help customers compare items and make confident decisions, perfect for mobile or in-aisle shopping.
AI and automation have been enabling us to work smarter and faster for years. This holiday a few places you’ll see it are …
- Dynamic Delivery Windows: Walmart is piloting real-time delivery estimates that display delivery times down to the minute, replacing static one-hour promise speed badges shown for eligible items. The system factors in live traffic and driver location to give customers a more accurate delivery promise. Some customers are already seeing sub-30-minute express estimates, with full rollout expected by year’s end.
- AI for Associate Efficiency: AI-powered tools help associates prioritize tasks, restock shelves, and manage operations more efficiently. What started as a solution for associates working overnight has now expanded to daytime shifts. And across the supply chain, new AI models are being tested to optimize pallet building and unloading, soon connecting directly to stores to guide associates on the fastest way to manage each shipment. The result: a smarter, more connected flow of products from warehouse to shelf.
- Digital Twins for Predictive Maintenance: Walmart’s digital twin technology maps every store system in real time, helping detect and prevent equipment issues—like refrigeration failures—up to two weeks in advance. These intelligent replicas keep operations running smoothly, ensure product freshness, and maintain reliability across the busiest season.
- Deck the Halls in 3D: With Walmart’s AI-powered augmented reality (AR) tech, shoppers can step into designed spaces instead of scrolling through endless pages of home decor. Behind the scenes, AI helps transform simple product photos into 3D images, helping bring these immersive, shoppable scenes to life across the platform. Leveraging Walmart’s Retina platform for AR:
- With Shop the Background, shoppers can click on items in product images — like artwork or accent chairs — to add them directly to their carts.
- Dynamic Showroom allows customers to view different spaces — from cozy, guest-ready bedrooms to moody dining rooms — then swap out furnishings to match their preferences. And just in time for the season, shoppers can get in the spirit with immersive, holiday-themed scenes.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.
