Walmart's 2023 Top Toys List is Here and Going Big On Savings this Holiday Season

Aug. 22, 2023

A child sits in a livingroom playing with a Barbie Dream House

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BENTONVILLE, Ark., Aug. 22, 2023 — It’s the most wonderful list of the year! Ready the gift wrap because Walmart is unveiling its highly anticipated Top Toys List, bringing customers this season’s coolest toys – all at Walmart’s joyfully low prices. Walmart’s 2023 Top Toys List celebrates this year’s 55 most-wanted toys for kids (and kids at heart!) of all ages, making it affordable, easy and fun to shop and spread cheer all season long.

“The holiday season is just around the corner, and Walmart is ready to help our customers plan ahead and save even more for all the kids on their list,” said Brittany Smith, vice president, merchandising, toys, for Walmart U.S. “Like every year, Walmart is the place to find amazing deals on an incredible assortment of the most popular toys. Not to mention we offer our customers the easiest, most convenient ways to shop in stores and on Walmart.com, delivering a joyful toy shopping experience like only Walmart can.”

This year, families won’t have to check prices twice as more than 25 of the toys topping the list are under $25, offering customers even deeper savings on Walmart’s Every Day Low Prices. From Barbie-core to the core or the perfect Squishmallow to finish your collection, Walmart’s 2023 Top Toys List has festive fun for kids and kidults alike.

This year’s list is more relevant than ever, with consumers continuing to express interest in toys that offer deeper play value, encourage creative and emotional learning as well as focus on major entertainment and pop culture moments1.

Walmart’s 2023 Top Toys List

Collage reading 25 under $25 and showing images of LEGO speed Champions, TMNT sewer shredder, Paw Patrol Skye Plush, and Hello Kitty Squishmallow
Collage reading Blockbuster Hits showing images of Disney Frozen Bike, LEGO Star Wars Destroyer, Barbie Roller Doll, 6v Bumper Car Ride On
Toys inspired by this year’s most anticipated films, from "Barbie" to "The PAW Patrol Movie". These toys bring the magic of the big screen into the hands of young fans.
Collage reading Hang Up and Hangout showing Magic Mixies Genie Lamp, Ozark Trail 24  mountain bike, and Gabby's Dollhouse Cruise Ship
Collage reading 90s Nostalgia showing a Nerf Blaster, Fisher-Price DJ table, Furby, and Razor Scooter.
Retro-inspired toys that are resurging in popularity and toys inspired by iconic trends and pop culture of the 90s.
Collage showing S.T.E.A.M., a child on a toy train, LEGO flowers, Elmo, and Super Smile Dentist Kit Play Set.
Toys based on science, technology, engineering, the arts and math that encourage critical thinking and creativity.

More Ways to Shop Walmart’s 2023 Top Toys List

Walmart is here to help customers check off wishlist-approved finds in one, easy trip. With over 1,000 brand new toys and more than 500 Walmart exclusives, holiday inspiration for all is just one convenient step or click away at your local Walmart store, on Walmart.com or on the Walmart app.

And this year, it’s even easier to shop Walmart's wide assortment of toys, including the top toys, with a variety of fast and convenient pickup and delivery options, including curbside pickup, same-day delivery in 90 minutes or less, and two-day shipping.

For more information about Walmart’s 2023 Top Toys List, visit: walmart.com/i/top-toys

*Prices may vary online, in-stores and in-app.
1 The Toy Association’s 2023 Toy Trends

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About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart/.