When shopping for clothes, we know customers often wonder how to style a particular piece – what can they wear it with and how they can accessorize it. Our new online styling feature powered by visual outfitting and styling solution Stylitics allows customers to complete the look. So while in the past, a customer might have just been offered a dress, we want to take the next step and show the customer how she might style that dress to suit her personal style or occasion.
Other exciting upgrades are the Choose My Model feature we announced earlier this year and the Be Your Own Model option, announced Sept. 15. Now, when shopping for a piece of clothing on Walmart.com, a customer no longer has to just guess how the item will look on her body. Instead, she has the option to either choose a model to more closely resemble her proportions or upload a photo of herself to virtually try on the garment. These realistic, easy to use applications will give a better idea of whether the item is a slay or a nay.
An Inclusive Experience
Regardless of how our customers pay for their food, we want them to be able to enjoy convenient shopping options to fit their schedules. And we want to make the experience as seamless as possible for them. When shopping for grocery items on Walmart.com, customers can select a filter to just view EBT or SNAP-eligible items and can easily see identify EBT-eligible products through clear badging on the item and search pages Then they can simply use their EBT or SNAP debit cards to pay at checkout. So, whether you’re shopping for a holiday meal or one of the 100+ dinners in between, we got you.
To make our online shopping experience even more inclusive, we have made significant improvements to our Spanish language search experience on Walmart.com. Customers can opt in or out of the translated query and search in Spanish for over 600,000 of the most commonly ordered items.
Removing the Guesswork
The throughline of all these enhancements is taking the guesswork out of online shopping so customers can shop with ease and confidence, empowering them to make decisions that are just right for them. Of course, it remains crucial we continue to nail the fundamentals: great items at great prices and convenient, flexible pickup and delivery options.
Our goal is to create a seamless site and app experience that makes it easier for customers to find value and savings, whether they’re shopping for familiar weekly essentials or something new and different. More robust content on item pages – videos, images and more – ensures when a customer lands on a product they’re interested in, they have all the information they need to feel confident purchasing it.
Not only are these enhancements making the eCommerce experience even easier and more convenient for our customers right now, but also, they are creating a strong foundation for us to build upon as we accelerate the site experience in the future.