Store Pilot Test Project - Mobile Device Location Tracking

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About the Pilot
We are working hard to enhance customers’ in-store experience including delivering faster checkout, making it easier to get around the stores and ensuring we make available to you the products and services you want. If your Wi-Fi is enabled, we may record the location of your mobile phone or other Wi-Fi device as it moves through our store to help us understand how the average customer shops.

How is Mobile Device Information Collected and Used?
Mobile devices (such as smartphones and tablets) that have Wi-Fi enabled announce their presence to nearby wireless networks by emitting a signal. This signal includes an identifier called a Media Access Control (MAC) address, which is a unique combination of numbers and letters associated with your mobile device hardware. The MAC address does not provide any information about your real-world identity.

If your device’s Wi-Fi is enabled, we will collect the MAC address of your device, the manufacturer of the device and its signal strength as well as the device’s location inside our store. Once you leave the store and are out of range of our Wi-Fi service, we cannot collect information from your mobile device.

We do not collect any personal information from your mobile device such as name, e-mail address, or phone number and we do not use the data we collect to attempt to identify you individually. We use aggregate data to perform our analytics and dispose of the information we collect when it is no longer needed to support our business or legal purposes. The information we collect from your mobile device cannot be used to contact you for marketing purposes.

Pilot Locations
This pilot applies to the following stores in Arkansas and North Carolina:

  • Store 5292, 4431 New Bern Ave, Raleigh, NC,27610
  • Store 3889, 3151 Apex Peakway, Apex, NC 27502
  • Store 4458, 7016 GB Alford Hwy, Holly Springs, NC 27540
  • Store 2414, 973 N Harrison Ave, Cary, NC 27513
  • Store 4147, 350 David Dr, Morrisville, NC 27560
  • Store 100, 406 S Walton Blvd, Bentonville, AR 72712
  • Store 4, 2901 Highway 412 E, Siloam Springs, AR 72761
  • Store 4376, 1400 N. Walton Blvd., Bentonville, AR 72712
  • Store 2741, 3510 SE 14th St., Bentonville, AR 72712

For More Information
If you want to contact us to ask a privacy question, see the Walmart Privacy Policy – “Who Can I Contact at Walmart About the Privacy Policy?” Additional information, such as how we share your mobile device information, is available in the Walmart Privacy Policy.
Click here to opt out.