Tracey D. Brown is senior vice president of operations and chief experience officer at Sam's Club. A member of the company since October 2014, Tracey is responsible for creating meaningful member experiences, directing member strategy, marketing and branding, go-to-market execution, data and analytics and membership operations.

Tracey brings more than 25 years of experience in driving global business growth, leveraging data to connect consumers with brands and creating omni-channel experiences to escalate customer loyalty. Prior to joining Sam’s Club, Tracey was chief executive officer and managing director of RAPP Dallas, a data-driven integrated marketing agency. Prior to RAPP, Tracey served as chief operating officer for direct marketing agency Direct Impact, where she coordinated strategic, tactical and overall company operations. Previously, Tracey was director of worldwide consumer marketing for AMD, where she drove global marketing and demand generation activity around the world, including China, India, Russia, France, Spain, Italy and Japan. Early in her career, she served in leadership positions at American Express, Proctor & Gamble and Exxon Mobil.

Tracey earned a bachelor of chemical engineering degree from the University of Delaware and a master of business administration degree from Columbia Business School in New York. She resides in Northwest Arkansas with her husband and daughter.