Recently named president of Jet.com, Liza leads the firm’s management committee and is a member of the Walmart’s U.S. eCommerce leadership team. She was previously Jet’s chief customer officer with responsibility for driving growth for the firm by engaging potential members at a broad level through marketing, advertising, smart use of data and ensuring Jet’s end-to-end customer experience is compelling.
Prior to joining Jet, Liza was chief marketing officer and a member of the executive committee at E*TRADE Financial, responsible for the firm's marketing, advertising and insights and analytic functions, including the evolution of its consumer facing brand. She previously held the position of global head of digital at BlackRock, where she was responsible for firm-wide digital marketing strategy and operations, including social media, websites and mobile applications. This followed a decade in senior management positions at Citigroup, where she focused primarily on driving engagement across customer channels, especially internet and mobile platforms. She also previously held several leadership roles at IBM in its e-commerce and personal systems group units, Flooz.com, a startup in the payments space, and the new media practice at Writers House, Inc.
Liza graduated magna cum laude with a bachelor's degree from Cornell University. She joined the board of directors of Choice Hotels International in 2014 and has served since 2012 on the board of directors of GO! Project, a New York City-based foundation that provides educational opportunities for children in need.