Fact Sheet

A customer shops an catalog

As we continue to improve the customer experience in Home and increase our assortment and growth in long-tail categories, like home décor – Walmart has announced plans for its latest acquisition. Here are the key facts about the deal:

What was announced today?

  • Walmart plans to acquire’s assets – including catalog, IP, trade name, and U.S. operations – for an undisclosed amount.
  • The deal is expected to close early next calendar year.

Who is

  • is the largest online retailer in the art and wall décor category with 2 million curated images, including a growing exclusive assortment.
  • Founded in 1998,’s vision is to make life better with art.
  • has a deep understanding of the art and wall décor category allowing for a more personalized shopping experience overall – from affordable and chic posters for your first apartment to limited edition prints and loft art pieces for your new home.
  • also has best-in-class on-demand and customization capabilities with the majority of their inventory being printed on demand at the time of the customer ordering, and all servicing is hand-crafted on site – from custom framing to mounting on canvas and wood.

How will fit into Walmart’s business?

  • Our acquisition strategy consists of two complementary parts:

1. Acquiring companies that strengthen and by enhancing both their category expertise and assortment (e.g., and Moosejaw). fits into this part of the strategy.
2. Acquiring digital brands that are unique and differentiated, offering products and experiences you can't find anywhere else.

  • The “wall” is critical to completing the home and, as a $10B annual market in the U.S., Walmart sees art and wall décor as fundamental to winning the home.
  • Walmart plans to operate’s assets as a standalone and complementary site – and then add their wide-ranging assortment to,, and This will enhance the customer experience with millions of additional choices for art, wall décor, and personalized print-on-demand capabilities while creating a richer, deeper shopping experience across the Home category.