Walmart to Bring Scintilla to Sam's Club in 2027
Expansion of Walmart's first-party commerce intelligence platform will help Sam's Club merchants and suppliers better serve members.
BENTONVILLE, Ark., Aug. 20, 2026 — Today, Walmart announced plans to bring Scintilla, its first-party commerce intelligence platform, to Sam's Club in 2027. The expansion reflects Walmart's continued investment in enterprise capabilities that transform trusted first-party insights into actionable commerce intelligence, helping merchants and suppliers better understand members, improve execution and deliver an even better member experience.
Scintilla connects insights across members, omnichannel performance and business outcomes in a single platform, giving Sam's Club merchants and suppliers the information they need to anticipate member needs, strengthen collaboration and make more confident, data-driven decisions. The result is stronger assortment, improved availability and an even better shopping experience for members.
"Everything starts with the member and understanding what they need, what they love and what they’re looking for next,” said Myron Frazier, Chief Merchant, Sam's Club. "Scintilla will help our merchants and suppliers listen better and act faster. It gives us a clearer view of what matters to our members so we can bring them the right items, create more moments of discovery, and keep making Sam’s Club a place they are excited to come back to.”
By connecting merchants and suppliers through a common commerce intelligence platform, Walmart is creating new opportunities to grow together, move with greater speed and confidence, and deliver even better experiences for customers and members.
Scintilla will be available to Sam's Club merchants and suppliers beginning in 2027.
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Sam’s Club®, a division of Walmart Inc. (Nasdaq: WMT) , one of the world’s leading retailers, is a membership retail club offering superior products, savings and services to millions of members in more than 600 clubs in the U.S. and Puerto Rico. Now in its 43rd year, Sam’s Club continues to redefine club membership shopping with its highly curated assortment of high-quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on LinkedIn, X (formerly Twitter), Facebook, Instagram, TikTok and Pinterest.
