A New Generation of Care: Launching the Member's Mark Premium Diaper Collection

There are a few moments in life when the personal and professional collide in the most meaningful of ways. For me, that moment is now. As we launch the new Member’s Mark Premium Diaper Collection, my wife and I are also preparing to welcome our third child into the world. To say this launch is personal would be an understatement.

I’ve spent many years working in the baby category, and I know how emotional, challenging and joyful the journey of parenthood is, whether you’re holding your first newborn or wrangling your last toddler. Every parent wants what’s best for their child, especially when it comes to essentials like diapers. That’s why I couldn’t be more proud of what we’re bringing to families with this new generation of Member’s Mark diapers.

Designed with families, for families

This isn’t just a diaper upgrade, it’s a complete transformation built around the real needs of real parents. We benchmarked more than nine top diaper brands and worked directly with our Sam’s Club members to understand what they value most. That work shaped everything, from how these diapers feel to how they perform. It’s also a reflection of the deep category expertise of our merchants and product developers, who are uniquely skilled at curating the best items at the best value, because they understand both the market and our members better than anyone.

Here’s what we heard loud and clear: families want a diaper that’s soft, reliable and safe for their baby’s skin — without having to pay more or buy separate products for daytime and nighttime use. 

The result? A diaper that:

• Delivers up to 12 hours of absorbent protection — giving parents confidence whether it’s a nap or a full night’s sleep.
• Is noticeably softer than before — a huge improvement we made after hearing feedback from parents who wanted a softer diaper for their babies.
• Is carefully crafted with safe ingredients — formulated without lotions, parabens, fragrances, natural rubber latex (NRL) or elemental chlorine bleaching.
• Is hypoallergenic and dermatologically approved by the Skin Health Alliance — that seal means a lot when you’re caring for sensitive skin.
• Comes in fun designs across all sizes — even for our tiniest Newborn and Size 2 wearers who previously didn’t have them.

A commitment to sustainability and value

As a father, I care deeply about what we leave behind for our children, and that includes how we care for the planet. That’s why these diapers are made with sustainably sourced pulp (SFI certified), come in 100% recyclable corrugated packaging and even feature poly bags made with at least 20% post-consumer recycled materials. 

And just as importantly, our new diapers deliver premium performance — softness, absorbency and trusted protection — at a price that helps families stretch their budgets further. 

We’re proud that members can now get everything they want in a diaper, without having to trade up in price to get premium quality. And over just a few months, families can save significantly — meaningful savings that highlight the everyday value of a Sam’s Club membership¹. That’s meaningful money back in the pockets of our members, especially when you’re buying diapers week after week. And to make that even clearer, we’re now calling out savings directly on the front of our packaging.

Trust that grows with your family

Whether you're a new parent or a seasoned pro, we want Member’s Mark to be the brand you trust, not just for diapers, but for everything your family needs to thrive. Sam’s Club offers a thoughtfully curated collection of baby and family essentials — from gentle baby wipes and trusted infant formula to cozy organic cotton playsets, plus convenient meal solutions that make dinnertime a little easier for busy parents.

As I welcome a new baby into my own family, I’m more committed than ever to building products that support yours. That’s what this launch means to me, not just an innovation in a box, but a promise to parents that Member’s Mark is in this with you.