Garbage has become pretty golden for John Cundy. In July, he attended Walmart’s Open Call for products that support American jobs, and his creation, Trash-Ease, was chosen by our buyers to soon be added to store shelves. The invention is simple: a portable metal frame that allows a trash bag to hang on almost any type of flat surface. But the idea has changed his life and is supporting jobs in Detroit. Watch how he turned his concept into reality – and then later entered the world of retail.
There’s something about fall that feels like a second New Year. With back-to-school season in full swing, we’re all gearing up with new schedules and new goals to carry us through December.
Most of the time, those new goals are a clear signal that it’s time to get organized – and maybe even a little inspired. That’s something mother-daughter duo Terri Gick and Stephanie Fleming have been doing professionally for almost 20 years in their hometown of Fountain Valley, California.
When Terri and Stephanie first launched their brand of scrapbooking accessories, Me & My Big Ideas, it was just a small operation carried out of Stephanie’s own garage.
“At the start, we were just looking to start something new,” Stephanie said. “My mom was in the craft industry for 25 years and had just sold her company, and we both wanted to do something creative and to start a business. We saw that scrapbooking was on the rise and there was a need for a product – fun, decorative stickers – that just wasn’t out there.”
Over the last 20 years, the business has grown from a small, out-of-home venture to a full business operation in a 60,000-square-foot facility. After hiring a designer to develop their first 12 sticker designs, Terri and Stephanie quickly realized the importance of investing in their niche community of women with a dual passion for organization and inspiration, and decided to expand their team.
“Something we’ve done really well – as neither of us is an actual artist – is build an amazing team of designers,” Terri said. “It’s helped us forecast what the contemporary creative woman is doing, and ways in which we’re able to participate in her journey. We ask ourselves, ‘Is there a missing piece in the market we could fill to help that person live creatively?’”
The two have since expanded their product line to include The Happy Planner, a product that’s on our shelves now and through the fall that’s chock-full of customizable calendars to get you organized according to your goals and positive mantras to keep you going when your days get full.
“It’s a product that combines a love for creativity with a need for organization,” Stephanie said. “Our customer base is about 98% female, and as female entrepreneurs, we’ve found that we have the ability to forge an instant connection with them. It’s a real blessing.”
For Stephanie, that engagement with passionate customers has been one of the most rewarding aspects of building her business. She’s become personally invested in the growing community of creative women looking for engaging ways to organize their lives, even speaking to a convention of 1,300 women looking to connect.
“Through our business, we haven’t stopped at making a product or even just a brand – we’re able to become a part of the culture and connect with some really amazing women with similar interests. And that’s really special.”
It was high-stakes show-and-tell yesterday at Walmart’s annual U.S. Manufacturing Open Call event.
Entrepreneurs representing more than 450 businesses roamed the halls of our Home Office in Bentonville, Arkansas, awaiting their turn to pitch everything from salsa to sportswear in front of Walmart buyers. Weaving my way through the crowd, I saw hundreds of original and inventive items and had the privilege of meeting some of the people and hearing some of the stories behind them.
A few of those people walked away with deals, a few heard maybes and others received feedback that will prepare them to try again. Here are five of my favorites.
1. Flying High. Megan Hardwick had a roller-coaster ride of a day. The business owner and mom had to pitch her Wings Cosmetics eyeliner stamps twice: once in a small room in front of a buyer, then in an auditorium filled with other hopefuls and Walmart associates. Our cosmetics buyer was sold on Megan’s invention – flexible plastic stamps that apply liquid or gel eyeliner in sharp, matching wing shapes in seconds.
Flying high after getting a deal, she was selected for a live pitch session called “Bring It,” where businesses vied for crowdsourcing to identify which products would get placement in Walmart stores. Megan’s Wings went up against Mighty Good Pizza Saver – a microwavable plastic container that keeps leftover pizza fresh – and the competition was intense, with the Pizza Saver taking the lead by one point seconds before the polls closed. Megan wasn’t out of the game though. Her Wings pulled through and the contest ended with a tie.
2. Sparking Interest. Warren Brown, a lawyer-turned-baker from the Washington, D.C., area, attended his first Open Call in 2017 and ultimately landed a deal for Don’t Forget Cake: a single-serve layer cake with frosting in a jar. This year, he presented a healthier snacking option called Spark Bites. Warren said these whole-grain snacks are gluten- and allergen-free, high in fiber, low in cane sugar and come in five different flavors. His Spark Bites were referred to another buyer in a category that better fits the product. As for Don’t Forget Cake, two flavors launched in March and will soon be available in 1,000 Walmart stores.
3. Ugly Dates Deserve Love. This story begins all the way in Israel. When David Czinn and his friend and business partner, Brian Finkel, were studying abroad in the Middle East, they both fell in love with the region’s alternative to honey: D’vash date nectar.The sweetener has been a staple of Middle Eastern cuisine for thousands of years, David said, and the duo wanted to bring it to the States – but they wanted to cut the sugar and make it environmentally friendly. Thus D’vash Organics was born. Their dates come from Coachella Valley farms in California. “We buy the ugly ones that wouldn’t otherwise be sold,” David said. The nectar is vegan, has 25% less sugar than honey and can add flavor to tea and coffee, marinades, salad dressing and much more. David, a second-time Open Call participant, said he got positive feedback and was excited for the future of this ancient delight as he prepared for more meetings later in the day.
4. Party to Go. With the summer heat just getting started, ready-to-go cocktails sound like a great idea for parties and relaxing evenings outside with friends. YUMIX has quenched the need with three flavors – Orange Mango, Margarita and Sea Breeze. Everything needed is in one bottle: Simply twist off the bottom chamber that holds the alcohol, pour into the bottle and mix. Alex Garner, founder and CEO, started the day off right when he walked out of the pitch meeting with a deal for these adult beverages.
5. The Heart of the Deal. Not everyone was at Open Call with products in tow. Businessman Ray Doustdar was back for his second year with advice and a listening ear. In 2017, Ray pitched his liquid multivitamins, Buiced – a play on “boost your veggie juice” – and didn’t immediately get a deal because the product was too big for Walmart’s shelves. Ray took the buyer’s feedback home, adjusted the size of the packaging, approached the buyer again and got his “yes.” Two flavors of Buiced, citrus and fruit punch, are now available in 3,000 stores, and the experience has been life-changing for Ray. “I knew I wanted to come back as a success story and help other people prepare for their meetings,” Ray said. “This experience has made me be better at my business,” he said, and being able to pay it forward as a mentor is important to him.
Ray said it best: “The stories coming out of Open Call are proof that the American dream is alive and well.”
Think back 10 years ago when shopping online for your groceries seemed like something only
the Jetsons did. Today, it’s everywhere. Walmart is leading the way with more than 1,500 locations with hundreds more to come just this year.
Now, think about self-driving cars. They still seem really far off to me … but they aren’t. They’re on roads today, without drivers.
We’re always thinking of ways we can serve our customers now and into the future. And we’re looking at different technology and capabilities that keep customers loving the time-saving, wallet-saving service that is Online Grocery for years to come. So, enter a small pilot project we’re running with Waymo, formerly known as Google’s self-driving car project.
Waymo is a self-driving technology company with a mission to make it safe and easy for everyone to get around – without the need for anyone in the driver’s seat. They’ve safely self-driven over 8 million miles on roads across 25 U.S. cities already. We’re working with them on an online grocery pilot project – limited to a group within Waymo’s 400 daily users known as "early riders"– that will run out of one Walmart store in Chandler, Arizona.
Those in the pilot simply place an Online Grocery Pickup order at walmart.com/grocery. Our personal shoppers get to work meticulously picking customers’ orders based on their pickup times. Waymo does the rest. They transport customers to and from pickup, and all the while, those customers can text, nap, work... you name it.
The purpose of all of this: to learn. While giving customers a unique experience with amazing technology, we’re learning how we can make Walmart Online Grocery Pickup even more convenient. Waymo’s experience, industry leading technology and mission on safety is helping us enter this space in the right way.
We’re excited to see what this pilot and the future hold.
Elizabeth "Liz" Hubert, 22, is a seasoned competitor.
She got into powerlifting about eight years ago. Since then, she’s competed at state, national and world events with the Special Olympics. Most recently, she represented Oklahoma at the 2018 Special Olympics USA Games held July 1-6 in Seattle.
When Liz isn’t training, she works in the bakery at the Catoosa, Oklahoma, supercenter. She was one of at least 14 associates who participated in the games this year. Her fellow Walmart Special Olympians ranged in age from 21 to 51 and competed in a variety of events, including softball, bowling, shot put and running.
Liz competed for four golds this year in deadlift, squat, bench press and overall combined. It was a weighty goal – she can lift more than 200 pounds in the deadlift alone.
Watch below to follow Liz on her 2018 Special Olympics journey.