Walmart Privacy Policy

Walmart Privacy Policy - Highlights

Scope:

This Policy applies to customer information we collect in the United States and Puerto Rico at Walmart retail stores ("stores") and through our websites (for purposes of this Policy, "websites" includes our mobile applications).

Walmart has a specific Notice of Privacy Practices for its personal information practices relating to our Health and Wellness operations (Pharmacy and Vision Center) in our retail stores. This Notice is available at each Pharmacy and Vision Center.

Information We Collect:

We collect your information from the following sources:

  • Information you give us, such as during transactions, customer service operations, surveys, and website registrations,
  • Information from other sources, such as companies that help us to update our records, and
  • Information automatically collected when you visit or use our websites, such as via cookies and device information, and in stores, such as via video cameras.

Read more about Information We Collect >

How We Use and/or Disclose Your Information:

  • Walmart does not sell or rent your personal information.
  • Walmart uses your information to provide products and services and to support core business functions. These uses include order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions.
  • We may combine all the information we collect. We may disclose your information within our corporate family of companies.
  • We may disclose your personal information to third parties under the following limited circumstances:
    • with service providers or suppliers that help with our business operations or joint products.
    • with your consent.
    • when necessary to protect the safety, property, or other rights of Walmart, customers, or associates, or when otherwise required by law.

Read more about How We Use and/or Share Your Information >

Your Choices:

  • We want to communicate with you in ways you want to hear from us. Examples include email newsletters, special offers, and new product announcements. We use the following standards for marketing communications:
    • We will not contact you via phone or text message without your express consent (opt-in).
    • We will not disclose your personal information to third parties for marketing purposes without your express consent (opt-in).
    • We use an opt-out standard for all other communications. This means we will conduct the activity unless you tell us not to.
  • We participate in interest-based advertising. This means that you may see advertising on our website tailored to how you browse or shop, or you may see advertising for Walmart on other websites based on your browsing behavior across websites. Learn more about such advertising, including how to opt out.
  • You can provide us your marketing preferences by visiting the Privacy Preference Center. The Preference Center allows you to update or change your preferences for marketing materials at any time. You can also contact us via the Contact Us section below.

Read more about Your Choices>

Mobile Application Privacy:

In addition to the information above, the following applies to our mobile applications:

  • Our mobile applications collect certain information automatically, such as the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), and information about the way you use the applications. The mobile applications also collect certain information you voluntarily provide, such as product information when you scan a bar code, and transactional information, such as when you make a purchase or respond to an offer.
  • Our mobile applications collect precise information about the location of your device, such as when you search for a store. You must first provide permission through your device before the application obtains such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). The Mobile Application section below addresses your choices with respect to our applications’ collection and use of your precise location information.
  • Service providers may collect device-specific information, such as a unique device identifier, when you use our website or one of our mobile applications. This information will not be associated in any way with your account at Walmart or any personal information that identifies who you are.

Read more about Mobile Application Privacy>

How to Contact Us:

Contact us through our web form -- for privacy or Walmart Privacy Policy feedback/questions, for store experience, marketing preferences, product questions and general feedback/questions.

Important Information:

Privacy Policy - Full Policy

Walmart recognizes the importance of our customers' privacy. We believe that privacy is more than an issue of compliance – it is one of trust. We strive to manage your personal information based on our basic belief of respect for the individual. This Policy describes: 

  • How and why we collect your personal information.
  • How your information is used and protected.
  • When and with whom we share your information.
  • The choices you can make about how we collect, use, and share your information.

Notice and Scope of Our Privacy Practices

Our goal is to provide clear, prominent, and easily accessible information about our privacy practices. This Policy applies to customer information we collect in the United States and Puerto Rico at Walmart retail stores ("stores") and through our websites (for purposes of this Policy, "websites" includes our mobile applications).    

Walmart has a specific Notice of Privacy Practices for its personal information practices relating to our Health and Wellness operations (Pharmacy and Vision Center) in our retail stores. This notice is available at each Pharmacy and Vision Center.

Our Pledge of Accountability

Walmart expects our associates and business partners to manage your personal information properly and maintain your trust. We have designated associates who are accountable for compliance with this Privacy Policy. 

Information We Collect

We collect personal information about you to deliver the products and services you request and to help improve your shopping experience. We strive to limit the amount of personal information collected to support the intended purpose of the collection. 

Information You Give Us

We collect personal information from you in a variety of ways when you interact with Walmart, both in stores and through our websites. Some examples are when you: 

  • Create an account on one of our websites;
  • Make an online or in-store purchase from us;
  • Use a gift registry or create a mobile shopping list;
  • Conduct a transaction where we collect information, including when required by law (such as hunting and fishing licenses);
  • Request customer service or contact us;
  • Submit a Walmart related story, testimonial, rating or review, or other user-generated content that may be posted on the site;
  • Participate in a contest, sweepstake, promotion, or survey; or
  • Otherwise submit personal information to us along with any related content of the communication.

Personal information is information that identifies you or is reasonably linked to you. The personal information we collect may include contact and payment information like your name, email and physical addresses, phone numbers, and credit and debit card information. When you ask us to ship an order, we may collect information you provide us such as the name, address, and phone number of recipients. For certain transactions, we may be required to collect information to comply with legal requirements. 

Information from Other Sources 

We may receive personal information about you from other sources as well. Examples of these sources are entities that can help us correct or supplement our records, improve the quality or personalization of our service to you, and help prevent or detect fraud. In addition, we may collect information from consumer reporting agencies or other service providers if you obtain certain financial products. 

Automated Information Collection 

We receive and store certain types of information when you interact with our websites, emails, and online advertising. Our purpose is to allow the websites to work correctly, to evaluate use of the website, and to support website analytics and marketing campaigns. Some examples include: 

  • We may collect technical information such as your internet protocol address, your device operating system and browser type, the address of a referring website, if any, and the path you take through our websites.
  • We use "cookies" to recognize you as you use or return to our sites. This is done so that we can provide a continuous and more personalized shopping experience for you. A cookie is a small text file that a website or email may save to your browser and store on your hard drive.
  • We may also use web beacons. Beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our website and other sites were effective.

We operate cameras in stores for security and operational purposes, such as to measure traffic patterns. Except for security purposes, we do not use these cameras to identify you personally. 

How We Use Your Information

Walmart uses your information to offer and provide our products and services and to support our core business functions. These include order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions. Some examples include: 

  • To fulfill your requests for products and services and communicate with you about those requests;
  • To register and service your account;
  • To administer surveys, sweepstakes, contests, and promotions;
  • To provide customer service and alert you to product information, including recalls;
  • To help us improve and customize our service offerings, websites, and advertising;
  • To send you information about our products, services, and promotions; and
  • To protect the security or integrity of our websites and our business.

To accomplish these purposes, we may combine personal and non-personal information we collect with offline information, including information from third parties. We may transfer or disclose your information within our corporate family of companies for these purposes. 

How We Disclose Your Information Outside Walmart 

Walmart does not sell or rent your personal information to third parties. We only disclose your personal information with your prior consent or under the following limited circumstances. 

Service Providers 

We may disclose or otherwise make available personal information about you to service providers that help with our business operations. Examples are shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our product and service offerings and our websites. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers or Walmart maintain facilities. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf. 

Legal Requirements and Protection of Our Company and Others 

We may disclose your information in other special circumstances. These include situations when the sharing is necessary to protect the safety, property, or other rights of Walmart, our customers, our associates, or any other person, or where otherwise required by law. Examples include protecting the health or safety of customers, or addressing crimes committed on Walmart property. Data from in-store security cameras may also be provided to law enforcement upon written request. Walmart may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable law. 

Marketing Purposes 

From time to time with your consent, we may disclose information with carefully selected companies who may offer you products and services of interest. You may opt in to this sharing under the  "Your Choices" section below. 

Business Transfers

We may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Walmart or as part of a corporate reorganization or stock sale or other change in corporate control. 

Your Choices

Data Collection, Use, or Disclosure 

Walmart collects, uses, or discloses your personal information consistent with this policy. The method of obtaining consent is appropriate for the type of personal information being collected, used, or disclosed. For example, we will obtain your express consent (verbal, written, or electronic agreement) to collect, use, or disclose personal health information in accordance with law. In other situations, we consider consent to be implied, such as to use your email for marketing purposes, unless you opt out of these communications such as by unsubscribing. 

Marketing Preferences 

We want to communicate with you in ways you want to hear from us. Examples are newsletters, special offers, and new product announcements. We use the following standards for marketing communications: 

  • We use an opt-in standard for phone and text messages. We also use an opt-in standard for sharing personal information with third parties for marketing purposes. Opt-in means we will only conduct the activity with your express consent.
  • We use an opt-out standard for email or for other communications like mail. Opt-out means we consider your consent is implied, but will stop the activity on your request.

You can provide us with your marketing preferences by visiting the Privacy Preference Center. The Preference Center allows you to update or change your preferences about receiving marketing materials at any time. Or you may contact the Privacy Office as described in the Contact Us section below. 

If you contact us by email or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt-out of mail, include your mailing address. Please allow sufficient time for your preferences to be processed. It may take up to 10 days to process your requests related to email and 4-6 weeks for other requests. 

Please be aware that, even if you have opted out of receiving marketing communications from us, we may still contact you for transactional purposes. Some examples are contacts for customer service, product information, service or reminder notices, or recalls. We may also need to contact you with questions or information regarding your order, such as regarding order status, shipment, or refunds. 

Credit Offerings 

The above marketing preferences do not apply to our credit card offerings since these are provided through our financial institution partner(s). However, you can choose to stop receiving prescreened offers of credit from all companies, including our prescreened offers, by calling 1-888-567-8688 or by going to  www.optoutprescreen.com

Online Operations and Advertising 

You may exercise choices related to our online operations and advertising. For instance, you can choose to browse our websites without accepting cookies Please know that cookies allow us to recognize you from page to page, and they support your transactions with us. Without cookies enabled, you will still be able to browse our websites, but will not be able to complete a purchase or take advantage of certain website features. 

To learn more about cookies, including how to refuse cookies on your device, follow these links: 

You may also opt-out of certain online advertising called interest-based advertising. Interest-based ads are ads that are served to you based on your browsing behavior. The goal is to show you ads more tailored to your interests. 

We may use how you browse and shop in order to show you advertisements on our website that are more relevant to your interests. As an example, if you browse for electronics with us or other sites, we may show you ads for electronics as you browse our website. Advertisements may relate to Walmart or our advertising partners. We do not disclose personal data about you with advertising partners to place an ad for them. We only retain data related to the ads for legitimate business purposes. 

In addition, we belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. You may see ads for Walmart on participating websites based on how you browse our website and those sites. We do not allow the network provider to provide your browsing behavior on our website to other websites. 

Learn more about interest-based advertising, including how to opt out. You may opt-out of either interest-based advertising on our website, or interest-based advertising on other sites, as described above. Other websites you visit may offer their own opt-out methods as well. If you do opt-out of interest-based advertisements, you may still see advertisements on websites you visit, just not ads based on your browsing behavior. 

How to Access and Update Your Information

Walmart takes reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information, in the following ways: 

  • If you have created an account on one of our websites, log into your account. Once you do, you will be able to enter and update your own contact information and payment information, as well as contact information for recipients you have designated.
  • Contact us at the email or postal address listed in the "Contact Us" section at the bottom of this Policy. Please include your current contact information, the information you are interested in accessing, and your requested changes. We will provide you the personal information requested if reasonably available, unless it infringes on the privacy of other individuals and subject to reasonable limitations provided by law and internal procedures. Otherwise we will describe the types of information we typically collect. We will provide access and make changes you request, or will provide an explanation of what actions we will be able to take with regard to the request.
  • If you need help accessing your information related to a service provided by a third party, we will assist you by referring you to the third party. Please contact us via the "Contact Us" section below.
  • If you need assistance accessing records related to your Vision Center, Pharmacy, or financial services information, please visit the section below related to "Privacy Protections for Specific Types of Information."

How We Secure Your Information

Securing your information is a company priority. Whether you are shopping on our websites or in our stores, we use reasonable security measures to help protect the confidentiality of personal information. 

Online Protections 

Your account information is protected by the password you use to access your online account. Please keep this password confidential. We also use a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your account information will be protected during transport across the Internet. You can see a representation of this when you enter a secure portion of our online website (not including our mobile applications), which is any page containing any of your account information, where an image of a closed lock or a solid key should appear in the bottom bar of your browser window. If you click on this image, a small pop-up window displaying website security information will appear. This display indicates that your personal information is transmitted in encrypted form to a Walmart web server, not to some unknown or unauthorized server. 

Hard Copy and Electronic Storage Protections 

Personal information that is maintained in our offices or stores is subject to physical, administrative, and technical controls as well. Hard copies of sensitive personal information are maintained in locked locations or cabinets with similar restrictions for electronic storage. When disposed of, the information is shredded, destroyed, erased, or otherwise sought to be made unreadable. 

Privacy Protections for Specific Types of Information

Pharmacy and Vision Center 

When you use our Pharmacies or Vision Centers, you may provide us with your health information so that we may process your request. We understand the sensitive nature of such information and respect your privacy by keeping it confidential in accordance with laws and our policies. Our Notice of Privacy Practices for personal health information describes how we protect the information and how you may access it. The notice is provided to you by the Pharmacy or Vision Center at the first time of service or can be requested at any time at your local Walmart.

Financial Products and Services 

When you obtain financial products and services from us, we may collect and use certain financial-related information. We understand the sensitive nature of this information as well, and protect it in accordance with laws and our policies. Financial products and services include money orders, money transfers, credit card offerings, bill payment, and check cashing. Find out more about Financial Services Privacy

We protect payment card information we collect during transactions. We comply with industry standards that require safeguards for handling and securing customer information. These include using secure networks; encryption or other protection of cardholder data; physical and technical access controls; monitors and tests of security systems; and information security policies. 

Privacy of Children Online

We are committed to protecting children's online privacy. Our websites are for a general audience and are not geared towards children. In order to protect the privacy of children, Walmart websites and mobile applications do not knowingly collect personal information from children under the age of 13 without prior parental consent. Please contact us via the "Contact Us" section of this Policy if you believe we may have collected information from your child and we will work to delete it. 

Privacy of Mobile Applications

Walmart's mobile applications may include functionality to allow you to create a shopping list, search or add products to a favorites list using voice input or text, or by scanning bar codes, check price or product availability and print coupons, browse, search and buy Walmart.com products, locate the nearest Walmart store, track orders, find aisle locations for items on your shopping lists, order prescription refills, and view, share and print your online photos. 

In addition to the information mentioned above, our mobile applications collect certain information automatically, such as the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID) placed by us or our service providers, the unique identifier assigned by Walmart to your device, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications. 

Additionally, our mobile applications collect precise information about the location of your device. You must first provide permission through your device before our mobile applications obtain such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). Walmart, and our service providers, may use and store this information, in combination with other location-based information such as IP address and billing or postal code provided by you at time of your mobile application registration, to provide enhanced location based services, such as store specific services, search results, and other content. To opt-out of the collection of location data, see below. 

We may disclose or otherwise make available personal information about you to service providers that help with the operation of our mobile applications. These providers may collect device-specific information, such as a unique device identifier, when you use our website or one of our mobile applications. This information will not be associated in any way with your account at Walmart or any personal information that identifies who you are. The device identifier is used to improve services within our mobile applications such as barcode scanners or speech recognition. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf. 

We may also work with analytics companies to help us understand how our mobile applications are being used, such as the frequency and duration of usage. To protect the anonymity of this information, we use an encryption technology to help ensure that these third parties can't identify you personally based on information they collect from our mobile applications or your use of them. These analytics providers may also have access to your device-specific information such as a unique device identifier. This information will not be associated in any way with your account at Walmart or any personal information that identifies who you are, and we require these service providers to keep your information secure. 

There are multiple options for users of our mobile applications to opt-out of the collection and of your precise location information: 

  • Opt-out of all information collection by uninstalling our mobile applications – You can stop all collection of information by our mobile applications easily by uninstalling the mobile applications. You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network.

    Note: If you uninstall the mobile application from your device, the Walmart unique identifier associated with your device will continue to be stored. If you re-install the application on the same device, Walmart will be able to re-associate this identifier to your previous transactions.
     
  • You may at any time opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.

International

As a global company, Walmart has separate privacy policies for its international offices. Personal information about our customers may be processed and stored in the United States or any other country in which Walmart or our service providers maintain facilities. Globally, Walmart requires our family of companies to protect your personal information, regardless of where it is stored, in accordance with local laws and our policies. 

Changes to the Walmart Privacy Policy

Please check our privacy Policy periodically for changes. We will also notify you of significant updates and will post the date it was last updated at the bottom of the privacy Policy. 

Contact Us

Email Customer Service- for store experience, marketing preferences and general feedback/questions. 

Contacting the Privacy Office 

Email Privacy Office - Please feel free to contact the privacy office with any questions or comments about this Policy or about how your information is handled. You can also contact us via the addresses below: 

Mail: 
Walmart Corporate 
Privacy Office, MS #0160 
702 SW 8th Street 
Bentonville, AR 72716-0160 

Your California Privacy Rights

Our privacy Policy describes how we share information for marketing purposes. The Policy and rights apply to all customers, including California residents: 

Please contact us with any questions, or to request a list of third parties to whom we may disclose information for marketing purposes and the categories of information we may disclose, via the Contact Us section above. 

Last Updated: Sept. 17, 2013