In 2012, this scalable model was expanded
in Bangladesh, accounting for 62% of the garments we buy from suppliers
there. Through efficiency gains and increased business, one George
supplier has even invested in a new factory, where LEAN will be
implemented from day one.
Tickled Pink celebrated its 16th year in 2012. This unique Asda charity
partnership supports two outstanding charities, Breast Cancer Care and
Breast Cancer Campaign. In 16 years, Tickled Pink has raised more than
£30 million for these charities, helping make a difference for people
affected by breast cancer now and in the future.
We're targeting summer 2013 for the commercial launch and
continue to work with our export partner and farmer groups to ensure
that the necessary certification, supply and collection infrastructure
is in place.
Piloted in 2011, our flagship community program, Community Life, rolled
out to 560 stores and 23 depots last year. To date, 9,000 "Chosen By
You, Given By Us" financial grants have been voted for by our customers
and donated by Asda.
Over the past four years, we've reduced our carbon footprint by
17.7%, the equivalent of 230,989 metric tons of CO2 or 150,000 flights
from London to New York. Top achievements include:
- Diverted more than 96% of operational waste from landfills
- Cut energy consumption by one-third
- Reduced greenhouse gas (GHG) emissions by 7.5% via company-wide refrigeration maintenance program over the past year
- Lowered transport emissions by an industry-leading 47% since 2005
Customers: Everyday Experts
Since 2011, we've communicated directly with our customers about
sustainability and what Asda can do to support their aspirations to live
healthier, environmentally sustainable lives. Everyday Experts engages
more than 8,000 customers and uses that insight to inform our business
decisions in such areas as packaging and food waste, as well as to shape
the Greener Life pillar of our signature Community Life program.
Working with suppliers
In January 2012, we introduced the Asda Sustain and Save
Exchange – an online supplier tool to help our fresh, chilled and frozen
suppliers align with our long-term strategy for a sustainable supply
chain – to more than 350 members from more than 250 companies. The tool
has become a key part of doing business with us, helping our suppliers
improve resource efficiency through access to best practice guidance,
industry experts and sharing of knowledge.
Since 2011, we've worked with British Seed Houses to encourage
our beef, lamb and dairy farmers to utilize Aber high-sugar grasses
(HSG) and clovers, which have the potential to significantly improve
production efficiencies and performance, while reducing carbon
footprint. In 2012, they purchased more than 1,000 packs of high-sugar
In 2012, we piloted a study on the fresh produce category to
determine whether this approach yields helpful management information
using global warming predictions of 2 degrees. Asda's customer
proposition "Saving You Money Every Day" is central to our corporate
strategy and brand commitment. Underlying supply chain performance
drivers of price, quality and availability are increasingly being
affected by climate change, both now and in the future. The findings are
targeted at improving our overall sourcing strategy by offering new
insights that lead to a competitive advantage.
Colleagues Steps launch
The colleague training strategy was redefined and launched last year. It comprises three parts:
Step In: Four-week training for all new hourly paid colleagues.
Step On: Mini-modules and coaching activities
covering all aspects of the leadership framework. This is predominantly
for colleagues who want to take the next promotion step to become
Step Up: Technical and behavioral training for
promoted managers and Section Leaders. The training is accredited by
City & Guilds and, since August 2012, 8,824 colleagues have earned a
certificate. Nearly 160 colleagues have successfully completed all 10
modules of the program.
Colleague Hardship Fund
Asda Foundation's Colleague Hardship Fund supports colleagues (including
current, retired or those who have left for health-related reasons) and
their immediate family members who find themselves at serious risk of
financial hardship. The Colleague Hardship Fund has contributed £188,000
in support of 296 colleagues since 2010.
As part of our ongoing commitment to offering training and development
opportunities to our colleagues, we support the Retail Apprenticeship, a
nationally recognized qualification through City & Guilds since
June 2011. By the end of 2012, 2,827 colleagues had fully completed
retail apprenticeships, and another 114 are participating in 2013.
Mum2MumIn 2012, more than 70 Asda House colleagues benefitted from Mum2Mum, our
peer maternity mentoring program, available before, during and after
their maternity leave. We plan to pilot the Mum2Mum program in Scotland
and at our supermarkets during the first half of 2013, followed by
expansion to all our stores and depots by the end of the year.