Walmart acquired a majority stake in Massmart Holdings Ltd. in 2011. Massmart operates more than 350 stores in South Africa and 12 other sub-Saharan countries. Brands include: Game, Cambridge, DionWired, Makro, Kangela, Builders Warehouse, Builders Express, Builders Superstore, Builders Trade Depot, CBW, Rhino Cash & Carry and Jumbo Cash and Carry

Massmart President & CEO: Guy Hayward

Interactive Map & Quick Facts 

Social Responsibility

School Nutrition Programs

Our school nutrition initiatives involve the installation of mobile container kitchens. In 2011, an estimated 19.5 million meals were provided to schoolchildren. In 2012, we installed 50 additional container kitchens, and an estimated 38 million meals will be prepared per annum.

In addition, our Vegetables Under Construction program promotes sustainable food production through the installation of vegetable tunnels at schools to provide fresh vegetables to learners. The project encourages communities to become self-sufficient in food production by making it easy to grow vegetables, helps provide regular access to nutritious food and can also provide an opportunity for income, as surplus crops can be sold to people living in local communities. We also provide regular food donations to Foodbank South Africa. 

Anti-malaria initiatives

Malaria, a preventable and treatable illness, kills more than 1 million people each year in Africa. Massmart has responded by distributing insecticide-treated mosquito nets to communities where our stores are present in Africa, such as Malawi. This is in partnership with the adventurer and philanthropist Kingsley Holgate. Over the past four years, the Group has provided 13,500 mosquito nets. It's estimated that approximately 3,000 nets are able to save up to 10,000 lives. A family of four can sleep under a net, and the insecticide woven into each net can help to make entire communities safer by repelling mosquitoes.

Small farmer market access

In 2012, we launched our direct farm program, Ezemvelo, to develop and diversify our local sourcing capacity in fresh produce. The program provides small farmers access to markets and, since August 2012, we've sourced 514 tons of locally grown vegetables, including butternuts, peppers and green beans.    

Environmental Responsibility

Water harvesting

South Africa is among the 30 driest countries in the world, so water scarcity is a significant environmental issue. Although Massmart is a moderate user of water, we're intent on minimizing unnecessary operational consumption. Examples include the rainwater harvesting program in place at our Builders Warehouse stores as well as condensation harvesting from refrigeration and air-conditioning units at our Makro stores.

E-waste landfill diversion

It's predicted that by 2020, e-waste from old computers will increase by 200% in South Africa. In an effort to keep these potentially hazardous pollutants out of our landfills, we've partnered with Fujitsu Siemens to facilitate the collection of more than 334 tons of postconsumer e-waste, 97% of which has been diverted from landfills.

Seafood supplier advocacy and sustainable seafood sourcing

In 2012, we adopted sustainable seafood sourcing guidelines with the intention of promoting sustainable fishery management, ensuring responsible seafood sourcing and preventing the procurement and sale of threatened, endangered or red-listed fish species in our stores. To date, we have:

  • Completed a marine advocacy survey of our seafood suppliers
  • Compiled a sustainable seafood report
  • Conducted a review of the seafood species currently being sourced by the group 

By engaging with our suppliers, it has become apparent that they understand the need for more sustainable fishery management practices and are enthusiastic about working with us to improve seafood traceability and sustainability in our market.

Corporate Responsibility

Impilo program

Africa accounts for an estimated two-thirds of HIV/AIDS cases and 24% of tuberculosis cases. Lifestyle illnesses, such as diabetes and obesity, are also of increasing concern. Despite these challenges, many still don't have adequate access to quality health care services, so Massmart is continuously finding ways to innovate and highlight the holistic wellness of our associates as the key to their well-being and as a driver of business productivity.

In addition to our medical benefits scheme, we offer a comprehensive subsidized wellness program called Impilo, which includes:

  • HIV/AIDS-specific coverage and free antiretroviral treatment for our HIV-positive permanent staff members and their spouses
  • Free annual screenings for cholesterol, blood pressure, blood sugar and obesity
  • Employee access to professional medical advice via a 24-hour helpline
  • Access to counseling in a variety of focus areas 
Impilo is one of the most comprehensive corporate wellness and HIV/AIDS prevention and treatment programs in South Africa.


Because of the legacy of apartheid in South Africa, we focus heavily on transformation and equity. Transformation isn't only morally right, but also commercially prudent. So we've aligned our efforts to the Department of Trade and Industry's BBBEE Code of Good Practice to ensure we contribute to a sustainable and equitable society.
  • Currently, 88% of our associates are black (African, Colored and Indian).
  • 78.5% of all managers are black.
  • In our African stores, 98.2% of our workforce is local (this includes 89.3% of management positions). 
We've also launched a Graduate Development Program (GDP) that identifies and provides qualified but inexperienced graduates with access to a structured program that offers practical work experience and related lectures. This initiative is aimed at educating black undergraduates and providing new black graduates with workplace experience. Since the GDP's inception in 2007, 239 graduates have completed the program.