Steve Bratspies is executive vice president of general merchandise for Walmart U.S. and is responsible for electronics and entertainment, toys, seasonal and hardlines categories.
Prior to his current role, Steve served as senior vice president of dry grocery, with responsibility for center store grocery including breakfast/baking, candy/impulse, condiment/specialty, grocery meals and frozen. With a strong focus on local assortment, innovation, price leadership, new events and promotions, he received the Merchandise Excellence Business Unit Leader of the Year award for dry grocery in 2011.
Steve joined the company in 2005 as vice president of category marketing and was promoted to senior vice president of marketing in 2007. In this role, he was responsible for all marketing activities for each merchandise category, the Walmart brand, seasonal events, multicultural and media.
Prior to joining Walmart, Steve served as chief marketing officer for Specialty Brands, worked in strategic planning and marketing for Frito-Lay and began his career in marketing strategy with five years in management consulting at Andersen Consulting and A.T. Kearney, Inc.
Steve earned a bachelor’s degree in economics from Franklin and Marshall College and an MBA from the Wharton School at the University of Pennsylvania.
He currently serves on the board of directors for the Northwest Arkansas Children’s Shelter and the development council for the Jones Center in Springdale, Ark. He is also a youth sports coach for the Bentonville Boys & Girls Club and previously served as chairman of the American Heart Association’s Northwest Arkansas Heart Walk in 2011 and 2012.