Tony Rogers is the senior vice president and chief marketing officer of Walmart U.S. He is responsible for all aspects of Walmart’s marketing efforts, including customer research, strategy, program development, branding and customer communications.
Prior to this role, Tony served as chief marketing officer for Walmart China. His responsibilities included leading traditional, digital, and social media efforts for Walmart stores in China as well as for Walmart-branded online-to-offline initiatives. During his two years in China, Tony focused on driving the day-to-day business while also building a world-class marketing function in country.
Prior to moving to China, Tony spent eight years in the Walmart U.S. marketing organization, where he held a variety of roles including senior vice president of marketing and vice president of advertising. He is best known during this time for his work on Walmart's "Save Money. Live Better." rebranding initiative, revamping the company's advertising approach and championing multicultural marketing.
Before joining Walmart, Tony spent six years in PepsiCo's Frito-Lay division in a number of brand marketing roles on the Tostitos and Doritos brands and also on the Walmart customer team there. Prior to his marketing career, Tony was a certified public accountant with the accounting firm KPMG.
Tony holds a bachelor's degree in accounting and a master's degree in business administration and marketing, both from the University of Texas at Austin.