Making food healthier and healthier food more affordable
At Walmart, our journey with nutrition began where everything does—with our customers and our mission of helping people save money and live better. To more and more of our customers, living better means the ability to walk into our stores and find affordable food that will help their families live healthier lives. We believe a family shouldn’t have to choose between food that is more nutritious for them and food they can afford.
That’s why we’re working with suppliers to reduce salt and sugar in key products, starting with our own Great Value brand. We’re doubling the amount of locally grown produce we buy, supporting the farmers in local communities. Since 2011, we've saved our customers $2.3 billion on fresh fruits and vegetables. We’re also providing a new Great for You icon, appearing on select products in our stores, to make it easy for customers to instantly identify more nutritious choices.