Sometimes, eating hard-shelled tacos can be, well … hard. At least
that’s what Hugh Jarratt thought while he was in college, when his tacos
repeatedly fell over and spilled. But one day, he used those moments as
inspiration to invent a plate with slots to hold tacos upright.
Last month, that creativity paid off for Hugh
and his wife, Nicole. They brought their taco plate to Walmart’s Open Call
for products that support American jobs and received their biggest order yet.
Watch how their simple solution is creating the opportunity for hiring – and
also for our customers to enjoy a tidier Taco Tuesday.
VP, Walmart eCommerce Strategy & Business Operations
September 22, 2017
What’s for dinner?
There’s nothing in my fridge that I want to eat.
How am I going to find time to go grocery shopping?
Shopping for groceries can be a hassle for my busy family. We need to make the time to go to the store, make sure we find everything on our list (and a few things that likely weren’t), lug them home and then put them away. Sometimes this can be a fun trip, but more often, we’re either pressed for time or, worst of all, can’t make the trip, leaving us with an empty fridge that has us munching on unhealthy snacks, instead of our typical fresh fruit, vegetables and yogurt.
So we asked the question: what if Walmart could help busy families like mine ensure my fridge was always well-stocked? What if we created a service that not only did my grocery shopping and brought everything to my home, but even went so far as to put it directly into my fridge? And, what if it was even more convenient because this “in-fridge delivery” happened while I was at work or off doing other things?
In setting out to solve this challenge, we’re excited to be testing new delivery ideas with companies like August Home. As one of the leading providers of smart locks and smart home accessories, they’re a great partner to test these new concepts, like delivering packages inside customers’ homes and putting groceries away in their refrigerators.
Here’s how the test will work: I place an order on Walmart.com for several items, even groceries. When my order is ready, a Deliv driver will retrieve my items and bring them to my home. If no one answers the doorbell, he or she will have a one-time passcode that I’ve pre-authorized which will open my home’s smart lock. As the homeowner, I’m in control of the experience the entire time – the moment the Deliv driver rings my doorbell, I receive a smartphone notification that the delivery is occurring and, if I choose, I can watch the delivery take place in real-time. The Deliv associate will drop off my packages in my foyer and then carry my groceries to the kitchen, unload them in my fridge and leave. I’m watching the entire process from start to finish from my home security cameras through the August app. As I watch the Deliv associate exit my front door, I even receive confirmation that my door has automatically been locked.
When I enter my house later that day, it’s like magic– the items I purchased from Walmart.com are waiting for me, and my groceries are nice and cool in the fridge, as if they never left their display in the store. And the best part is that I didn’t even have to unpack anything. Think about that – someone else does the shopping for you AND puts it all away. Clearly this adds more convenience to the day-to-day, but it makes the unexpected easier, too. Imagine planning a last-minute get-together and having everything you need to entertain already waiting for you inside your fridge. Or maybe you think during lunch at work that you’d like to surprise your spouse by making dinner, but don’t have time to run to the store. In the future, you could order on Walmart.com and start cooking minutes after you walk through the door.
We’re excited to be running this test in Silicon Valley with a small group of August Home customers, all of whom have opted-in to participate in testing this new concept. And we want to do more in the future by delivering groceries and other orders in whatever location works best for our customers – inside the house for some and in the fridge/freezer in the garage for others. The possibilities are endless, and we look forward to exploring how we can further serve our customers’ needs.
These tests are a natural evolution of what Walmart is all about – an obsession in saving our customers not just money but also time, making our customers’ lives easier in the process. What might seem novel today could be the standard tomorrow. This may not be for everyone – and certainly not right away – but we want to offer customers the opportunity to participate in tests today and help us shape what commerce will look like in the future.
When I was a kid, I saw a museum exhibit on Thomas Edison’s workshop. For some reason, I felt an immediate connection to this American inventor.
I’m a mechanical engineer by trade, but I also spend most of my free time tinkering and designing in my garage. Ever since that day at the museum, I’ve been inspired to recreate what I saw there – imagination, innovation and ingenuity – in my own work.
Most of my best ideas come to me when I run into a problem and can’t stop thinking about it until I create a solution. One-Ties are a reusable rubber zip-tie I invented after I was doing some painting on the house and my power painter cord came unplugged so many times I must have gone up and down the ladder every five minutes to plug it back in. I thought to myself, “there’s got to be a solution for this.” It turns out there was – and it was a solution for a bazillion other things, too.
When my business partners Erik Chmelar, Jason DeYoung and I decided to get serious about selling One-Ties to the public, I was adamant from the very beginning about manufacturing our product in the U.S. Anything else was a deal breaker. I’m what you might call a patriotic person. I believe the greatness of our country lies in the potential of the great people who live here. If we were going to be creating jobs in making this idea come to life, I wanted to share that opportunity with other Americans. That’s why today, One-Ties are manufactured in Elroy, Wisconsin.
If I could give one piece of advice to other entrepreneurs, I would share the famous words of Winston Churchill: “Never, never, never give up.” I first invented One-Ties to use around my own house. I never imagined they would be sold at the world’s biggest retailer.
I feel truly blessed, and to have my invention recognized at Walmart’s Open Call this past June was an amazing reward I never expected. Prior to Open Call, we began thinking about licensing our concept to Tailor Made Products, the company we charged with manufacturing it from the beginning. After Open Call, we did just that. They’re a company that has been making products for sale at Walmart for 20 years, so giving them this opportunity was a move that made sense for all of us.
Creating something other people love to use is the best part of being an innovator, and I’ll never stop.
If you’ve ever tried shopping for naturally-inspired beauty products, you know the struggle.
They can be expensive. They’re sometimes not as effective. Makeup colors can be limited, and guess what? That means matching skin tones is a challenge.
As a buyer for cosmetics at Walmart, I’d begun noticing an industry trend, both from our customers’ feedback and focus groups: People care more than ever about the ingredients in the products they’re using. But this was also personal. I’m passionate about using natural ingredients in my home, and I was having trouble finding beauty products that looked good, felt good, and wouldn’t break the bank.
That was last year. Little did I know that a solution was soon to be found.
My team started looking into what it would take to develop naturally-inspired skincare and cosmetics, and that’s when we discovered Hatchbeauty, a company specializing in everything from the development to the marketing of innovative beauty products. They were eager to marry their beauty expertise with our retail expertise to create something truly unique and different – Found, a new line of naturally-inspired beauty products exclusive to Walmart.
Every item within Found highlights a “miracle” ingredient used in ancient beauty rituals. For instance, one of my favorite products, the illuminating drops, uses passionfruit oil to lock in moisture and nourish your skin. We’ve brought these ingredients to life to give customers an alternative featuring natural ingredients that can deliver the same results as traditional, high-end beauty products.
Helping develop Found has been one of the most meaningful achievements in my career, because it has been an intersection where my personal passion and my professional purpose collide. Walmart is committed to selling more products that benefit people and the planet. Found’s 130-product line is never tested on animals, and there’s even a Not Found list featuring what you won’t find in the products, like parabens and phthalates. Every product is 90-99% natural, and the percent of natural ingredients is front and center on every product.
Working with Tracy Holland, founder and CEO, Diana Madrid, COO, and Ben Bennet CCO, was a phenomenal experience, but I was impressed with the engagement from everyone on their team. From the owners to the brand managers to the chemists and product developers, everyone encouraged diversity of thought and inclusion, which made it possible for the customer to be the focus of our development process. I can’t count the number of times we changed direction on formulas, shade range or packaging based on customer feedback. For instance, we received customer feedback that skincare can be a confusing category to shop, so we broke down every item into one of three steps: cleanse, treat and hydrate. Found demystifies the process and helps customers focus on key items to build their regimens.
When I gave my first presentation to our leadership team, I asked them how my makeup looked, and they couldn’t believe everything I was wearing was from our naturally-inspired line. It’s one thing to develop these products – but it’s another thing entirely to actually wear the products and love them! Found has truly been a chance for me to help our customers save money and live better.
You can find Found products at select Walmart locations, Walmart.com and coming soon to Jet.com.
The holiday season is a busy time of year at Walmart.
From October through December, hundreds of millions of Americans will visit more than 5,000 Walmart locations to shop for gifts, grab last-minute items for holiday meals and take advantage of special deals that come but once a year.
Now, more than ever, Walmart and its associates will be ready for them.
Based on the success of a similar effort in 2016, the company announced it will be offering extra hours available this time of year to our current associates, rather than hiring thousands of seasonal workers.
“Our associates make the holidays come to life in our stores, and we are thankful for everything they do,” said Judith McKenna, Chief Operating Officer. “As we head into our busiest time of the year, we know associates are ready to deliver for our customers and help give them a memorable and affordable Christmas.”
These extra hours will help staff traditional roles like cashier and stocker, as well as newly created, technology-empowered positions in Walmart’s growing online pickup department.
Here are three big reasons why the company is investing in its people for Holiday 2017:
The way customers shop is rapidly changing. Walmart expects new services like Online Grocery Pickup to take off with the holiday cooking crowd, making the company’s specially trained personal shoppers an even more indispensable part of the team.
The company’s Holiday Helpers program was a huge success last year, and in 2017 Walmart is increasing the number of Helpers across its fleet of stores. These associates are dedicated to helping customers get through stores faster by finding the shortest checkout line and opening registers as needed. They’ll even run to grab items customers may have forgotten, so they don’t lose their place.
Walmart has increased its focus on service through new training, tools and technology. Thousands of associates have completed the company’s Pathways and Academy programs, which prepares them to more effectively serve customers during this busy season.
“The holidays are a special time of year for our customers and associates,” McKenna said. “This is what working in retail is all about, and we know our people have the passion to do even more this year.”