Life

Back-to-School Shopping: 5 Stress-Free Tips for Your Family

As you think about getting your family ready for back-to-school shopping, you may feel like there's a lot to remember and feel a little stressed. But, with a little planning, back-to-school shopping and organizing doesn't have to be stressful and can actually be relatively care-free – maybe even fun for your family! Let me share some ideas to get your family involved in the back-to-school process.

1. Get the Whole Family Involved

The process of planning, organizing, and shopping for back-to-school doesn't have to fall on just one person. While it may seem easier for either mom or dad (or both) to purchase back-to-school clothes and supplies with little input from the children, getting the whole family involved is a good thing. Children will learn responsibility, the value of their clothes and supplies, and can take pride in being part of the decision-making process when picking out their items. As a parent, you get a little helping hand through delegating some of the responsibilities – an all around win-win! 

2. Plan Ahead 

One of the best things you can do to prepare for back-to-school time is plan ahead. I like to take inventory of clothes and supplies my kids have in the home that can be re-used for the next year. For example, younger kids like my third-grade daughter could easily use scissors, rulers, clipboards, and even pencil boxes that are in good condition. Sometimes at the end of the school year, teachers also return labeled school supplies that were not used, so I save those for use the next year and save myself a little money.

A great resource you can use to plan ahead is the Classrooms by Walmart tool on Walmart.com. This great online tool can help you find school supply lists from schools all across the nation, and if you choose, you can purchase those school supplies online for a super convenient option to help you save time!


3. Shop Early (But Not Too Early!)

It's good to shop a little early, especially for back-to-school supplies and perhaps clothes. The trick is to avoid shopping too early, so your children don't outgrow the new clothes before school begins! However, shopping early will help you bypass some of those last-minute crowds in the store and will give you greater selection on the shelves.

4. Take Advantage of Sales Tax Holidays and Walmart’s Savings Catcher

Many states offer sales tax holidays where state sales taxes are not collected on clothes and school supplies (up to a certain dollar amount). This helps stretch your dollar a little further and can really help save you money when purchasing back-to-school items for multiple children, especially when combined with Walmart's already low prices! Plus starting August 4, Walmart’s Savings Catcher will be available nationwide. Just visit Walmart.com/SavingsCatcher, enter your receipt number, and if a local competitor has a lower advertised price, you get an e-gift card for the difference.

5. In the Store: Divide and Conquer

When my family goes back-to-school shopping, my husband and I typically like to take the "divide and conquer" approach. We split our list up and decide ahead of time what each of us is responsible for. Perhaps he will be in charge of gathering up a few basic school supplies and choosing clothes for our 3-year-old son, while I help our daughter choose and try on clothing. What’s even better this year is that Walmart has new store maps that help you navigate through the store, finding just the supplies you need. Take it from me; consider dividing up when in the store to help you get through your back-to-school shopping quicker!

Hopefully you'll find these five simple back-to-school tips will help make this year's back-to-school season a little smoother for your family! What other tips can you share?

All photos © Melanie Edwards/modernmami™

Melanie Edwards is the founder and editor of modernmami™.com, an award-winning lifestyle blog, and a proud member of the Walmart Moms Program. Originally from Puerto Rico, Melanie now resides in the Tampa Bay area of sunny Florida with her husband of 11 years and two children. Connect with Melanie on Twitter at @modernmami.

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Community

How You Can Take Action in the Fight Against Hunger

Big numbers aren’t always easy to grasp, but I have one for you – 42 million. That’s how many Americans struggle with hunger, according to the USDA. To break it down a little more, that’s one in eight of us.

For the next few weeks, there’s an easy way to join the fight against hunger. By making a purchase at your local Walmart store, using your social media channels or donating at the register, you can support Walmart’s “Fight Hunger. Spark Change.” campaign and help Feeding America secure 100 million meals on behalf of member food banks.

A lot of our associates are taking it a step further by volunteering with their local food banks, like Mario Young, a department manager at one of our Charlotte, North Carolina stores.

“I've been volunteering in the Charlotte community for more than six years and with the Second Harvest Food Bank of Metrolina for over a year,” Mario said. “I love helping with different projects and especially with helping other people in the community. Through Walmart I have been able to reach more members of the community in need and am always one of the first people to volunteer for events like the one today."

Only a few hours from Charlotte, in Charleston, South Carolina, even more of our associates are giving back. Along with the Lowcountry Food Bank, our associates recently helped 300 Greeleyville Elementary students and their parents have an amazing Easter. What started off with a massive egg hunt ended with the parents being able to stock up on fresh produce – 15,000 pounds of it to be exact – donated by Walmart and distributed by our associates.

As a grocer serving millions of customers in America each week, Walmart has been working to positively impact the issue of hunger in the U.S. for many years. By collaborating with our customers, Discover card and five of the nation’s leading food companies – Campbell Soup Company, General Mills, Kellogg Company, The Kraft Heinz Company and PepsiCo – we hope to make a real difference for families who are struggling with hunger.

From April 17 – May 15, you can join the efforts in three easy ways.

Purchase Participating Products: For every purchase of specially marked products both in-store and online, the manufacturer will donate enough to help you secure one meal on behalf of Feeding America member food banks. For every Discover card transaction made in-store and online, Discover will donate the equivalent of one meal, up to $1 million.

Donate at the Register: You can make a donation to Feeding America member food banks at the checkout in any Walmart store.

Online Act of Support: We have already met our online act of support goal of donating up to $1.5 million to Feeding America on behalf of member food banks. You can still show your support by continuing to use #FightHunger on your Facebook, Instagram and Twitter and like or share Walmart provided content. You can also visit Walmart.com/FightHunger to show your support through a click.


To participate or learn more, visit Walmart.com/FightHunger.

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Life

Iconic Brawny Man Steps Aside for Women’s History Month

What does it mean to be strong? To be resilient? As the makers of Brawny paper towels, it’s our job to make sure the iconic Brawny Man – and the product he represents – embodies these traits.

And that’s why, in honor of Women’s History Month, The Brawny Man is temporarily stepping aside this March to showcase strong women and their impact on history (yesterday and today).

This might not seem like a big deal, but it’s a real change for a brand whose toughness has been represented by a plaid-clad guy for more than 40 years. So we are excited to bring this limited edition packaging design to Walmart customers. Who says a woman can’t take the place of the Brawny Man? Not us.

While simple, the idea that being strong isn’t limited to men was a new way for us to think about Brawny. And in that thinking, we found a connection with consumers that goes way beyond paper towels. As a result, the #StrengthHasNoGender initiative was born last year as an extension of the “Stay Giant” campaign for our paper towels.

This year, we found more inspirational stories to share. From the first African-American female combat pilot to a college student who developed an app that detects breast cancer, strong women are making a difference and breaking barriers in so many different fields. You can view these films on our website, and I encourage you to do so. These achievements inspire us all to reach higher and push further – no matter what barriers we may face. They’re truly inspiring stories, and they get to the core of what our brand is about.

But why these stories? Because we know that women are currently underrepresented in the fields of science, technology, engineering and math (STEM). Empowering women and girls in STEM seemed like a great way to inspire young women with our campaign. That’s why we partnered with Girls Inc., to encourage girls to participate in hands-on activities, explore, ask questions and solve problems. And because someday we want these same girls to consider a STEM job with a manufacturing company like ours, making Brawny stronger.

#StrengthHasNoGender is part of the evolution in the way we talk about our brand: that strength goes way beyond paper towels. Overall, we hope the campaign and packaging change promotes a conversation about what it means to be strong and resilient. We hope women and girls everywhere are inspired to pursue their dreams no matter what obstacles they face. And finally, we hope that one day, the notion that Strength Has No Gender will be universal – understood and accepted by everyone.

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Business

Best Flatbread 4Evr: Meet the Crotilla, Your Bakery BFF

Crotilla. Crow-TEE-ah.

“Crow” like the bird. “Tea” like the hot beverage. “Uh” like when your kids ask you what’s for dinner and you have no idea.

Crotilla. What on earth is a Crotilla? I’m about to tell you.

The Crotilla is a hybrid bakery item exclusive to Walmart. A combination of a croissant and tortilla, this flatbread can be used for everything from breakfast sandwiches to Indian food. I wanted to know what goes into arranging a food marriage, so I talked to Bradlee Underwood, senior buyer for Walmart Bakery, to get the back story.

Elizabeth: So, let’s talk about the birth of a Crotilla. How did you come up with this new bakery item?

Bradlee: We wanted to invent something innovative and exclusive to Walmart. We worked with our supplier, Aryzta, to create a mash-up of two products the customer already understands, the croissant and the tortilla, similar to the Cronut sensation a few years back. Also, we know customers, especially millennial customers, are hungry for new food trends and cool ways to experience food, and we want to be a destination for that.

E: Because the item was exclusive to Walmart, and brand-new, was there extra pressure to get it right?

B: Because it would be our customers’ first encounter with the Crotilla, we wanted all aspects of the product to be perfect. That meant everything from making the shape correct – the perfect size to fit in a toaster – to ensuring the Crotilla had enough layers. One thing we are especially proud of is the Crotilla’s high quality: It’s made with all butter, and baked fresh in our bakery every day.

E: What about the Crotilla is going to pique the curiosity of, say, a young professional?

B: We’ve been talking a lot about how to help busy customers save not only money but also time. Our millennial customers will appreciate the convenience factor – Crotillas are portable and perfect for a meal or a snack on the go.

E: I know as a mom shopping for my family, I have certain “go-to” foods I buy every week that I am confident my kids will like. What is going to make customers switch up their mealtime routines with a Crotilla?

B: In the same way Walmart is looking to surprise and delight customers, I think parents want to surprise and delight their families. The versatility of the product is really going to impress our customers. You can add Nutella and bananas for breakfast, or dress up a burger for lunch, or even make mini pizzas in the toaster oven for a fun dinner one night. And since Crotillas are easy and not messy, kids can pitch in help make dinner, too.

So, what goes into a Crotilla? Anything you want!

The Crotilla is available in 832 Walmart stores nationwide. Look for it in the fresh bakery department.

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Business

Read Walmart CEO Doug McMillon’s 2017 Letter to Shareholders

The following letter from Walmart CEO Doug McMillon was taken from our 2017 Annual Report, which was released today. Read the report.

Dear shareholders, associates and customers:

As I sit down to write this year’s letter, I’m feeling proud of the progress we’re making at Walmart and, most specifically, the passion and hard work exhibited by our associates. I’m encouraged by the way we’re moving with greater speed to better serve customers.

Our business is getting stronger. In the U.S., we’ve delivered positive comp store sales for ten consecutive quarters and we’re hearing from our customers that their experience continues to improve. Sam’s Club comp sales improved throughout the year and members are increasingly using our digital tools like Scan & Go and Club Pickup. Outside the U.S., 10 of our 11 markets posted positive comp sales this past year. Across our business segments, e-commerce growth is accelerating. Our strategy to serve customers through e-commerce and our stores in a seamless way is gaining traction. The momentum we’re seeing is real and I’m excited about what the future holds.

We’re clearly living in a time of transformative change. The world is moving faster and the magnitude of the changes, and their influence on business, seem larger than I can remember. In retail, the things made possible by technology are fundamentally transforming this industry. These changes are creating compelling ways for customers to save time and gain easy access to products and services they didn’t have before. At Walmart, we’re harnessing the power of technology and the investments in our associates to create new ways of serving customers and provide associates with more opportunities to grow their careers.

We’ve been preparing ourselves to take advantage of the opportunities presented and we have four objectives that we’re focused on this year. First, we want to make every day easier for busy families. Customers are time-crunched, so we want their shopping experience with us to be fast and easy — truly seamless — in all the ways they want to shop: in stores, on their mobile device, or through pickup and delivery. I’m excited by many of our recent initiatives — like the free 2-day shipping offer with a $35 minimum order from Walmart.com, the expansion of online grocery around the world, and Sam’s Club’s launch of Scan & Go across the U.S. — because of the convenience these initiatives provide. The strategic acquisitions of Jet, ShoeBuy, Moosejaw and ModCloth, as well as the alliance with JD.com in China, provide customers with a broader assortment as well as more ways to save time and money. It’s truly been a significant year of progress on this front.

Our second key objective is to change the way we work. We’re focused on becoming more of a digital enterprise. We’re working to increase productivity with more efficient internal processes and creating more real-time information at our fingertips, supported by more advanced analytics. We’re providing in-store associates with the tools they need, like apps and tablets, to make it easier to gain insight into our performance. Our goal is to increase our speed, effectiveness for customers and productivity throughout the business. We’re also working to strengthen the performance mindset of our culture and fight bureaucracy that can plague large companies. A strong and effective culture is foundational to success and we’re shaping ours to drive performance and create even more opportunity for our diverse group of associates in an inclusive work environment.

Third, we will deliver results and operate with discipline. We were founded on an everyday low-cost mentality but we think we have opportunities to work in new ways and find a path to a lower cost base. This is vital for our future. We’ll be smart with how we allocate capital to drive long-term value for our shareholders. We’re after efficient growth. We will focus on growing more through e-commerce and comp sales in our current store fleet and rely less on new store growth in the U.S. We’ll also continually look at our portfolio to make sure we’re positioned to win. We’ll invest in our core business with store remodels, technology and customer initiatives like online grocery and pickup, while at the same time being open to divest non-core assets if it’s in our best interest.

The fourth objective is to be the most trusted retailer. During this time of change, customers are watching the companies they spend their time and money with more closely than ever. The way we earn their trust is through our associates doing the right thing every day — being creative, curious, ethical, service oriented and embodying our purpose of making lives better for others. If everyone could see inside the company I’ve come to love, they would feel even better about the company.

We’re doing things people would expect from Walmart: focusing on lowering prices — not by cutting corners, but by being better at delivering great items more efficiently than our competitors; and constantly innovating to save customers time as well as money. We’re also doing things that might surprise some people. We’ve made significant investments in our associates, providing the career opportunities they deserve and skills necessary to be successful at Walmart or wherever their career takes them. Over the last decade, we’ve become one of the most environmentally sustainable retailers (and companies) in the world and we’re raising the bar even higher. We’re investing in making our supply chain safer and more transparent so customers can be confident that the products they purchase are sourced the right way. And, we have embraced the journey towards the concept of “shared value” as espoused by Dr. Michael Porter of Harvard Business School, which challenges us to create a business model that is not just good for shareholders but better for everyone: customers, associates, suppliers, communities and society in general.

We’ve worked hard over the years to earn the trust of those we serve and do business with around the world. By no means am I saying Walmart is perfect. We’ll make honest mistakes along the way, but we won’t let up until we get it right. Our purpose is simple: we save people money so they can live better. We take both aspects of our purpose seriously.

We want to thank you for believing in us…for investing in our future. We are a company of the future. As I stated earlier, we’re operating from a strong foundation built by those before us and taking action aimed at strengthening our business this year and beyond. We’ll continue to strengthen our stores around the world, we’ll continue to build our e-commerce and digital capabilities, and we’ll put them together in a way that saves customers time and money. And as they choose to shop with us, we’ll be doing things behind the scenes to create shared value for all so they are confident that their trust in us is well-placed.

Honored to serve,


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