This is an excerpt
from the May 2014 edition of Parade Magazine, by Alison Gwinn and Lan
If you want a window into American families today, ask a mom
to describe her life. This is what you’ll hear: “Nonstop.” “Overwhelming.”
“Chaos.” But you’ll also hear this: “Grateful.” “Blessed.” “Fulfilled.” To mark
the 100th anniversary of Mother’s Day, in partnership with the Walmart Moms
Research Project*, Parade Magazine conducted in-person interviews and polled
1,000 moms to understand what matters most to them in 2014.
Here are a few highlights:
Moms Have a Lot on
47% help their kids with their homework every night
They Keep Their
78% eat dinner together with their kids most nights every week
They Are Confident
That They’re Doing a Good Job
38% consider themselves a better mom than their own mothers
Read more at Parade.com
and hear directly from moms on whether they’re saving for their kids’ college
education, how they feel about the effects of the recession…and what they wish they had done differently.Get the full story.
Moms Research Project, which began in 2009, sheds light on a critical group of
swing voters (defined as women with a child under 18 at home, who have shopped
at Walmart at least once in the past month). Learn more at Parade.com.
When Patti LaBelle’s Sweet Potato Pie hit Walmart stores last fall, the demand for #PattiPie became so high we could barely keep enough of them on the shelves.
As a merchant for our fresh bakery, this was exciting news. It proved that the work by Kinna Thomas, our senior buyer of cakes and pies, and our entire team to provide premium goods baked with high-quality ingredients was not going unnoticed.
It also proved that taking the extra time and effort to think outside of the box whenever we’re developing bakery goods makes a real difference to our customers. Taking it to the next level for this holiday season, Kinna was reviewing Ms. LaBelle’s cookbooks and stumbled across one of her famous cobbler recipes. We knew how important it was to hit the mark perfectly.
After testing and trying out the product, I’m excited to announce that together, we’ve cooked up three premium cobblers in peach, apple and mixed berry flavors for #PattiPie fans to enjoy, starting Sept. 2. Not only are they packed full with quality fruit, they’re baked with two crusts – one on top and one on bottom – to ensure that sugary crisp bite.
Knowing that most cobblers on the market today are frozen, we worked to find the right supplier to create a unique fresh version. Turns out we had the right company with us all along: Twin Star Bakery out of Houston, who currently makes a number of decadent items for Walmart, including oversized sandwich cookies and specialty dessert cakes. As a matter of fact, the cobbler expansion will bring over a hundred new jobs to their factory.
In addition to the cobblers, we’re also bringing Ms. LaBelle’s apple pecan cake and sweet potato pound cake to select stores. The sweet potato pound cake was a joint venture to with a small Philadelphia business, Brown Betty Dessert Boutique. We will offer this delicious Southern-style treat in select stores in the Northeast.
A Serving of Patti’s Good Life Peach Cobbler
Patti’s Good Life Apple Pecan Cake
Opened package of Patti’s Good Life Peach Cobbler
Patti Cakes With Patti Pie
Patti Labelle Sweet Potato Pie with Dishes
Patti Labelle Laughing With Associates
1 of 6
The success of Patti’s sweet potato pie – and the resulting expansion of her personal recipe-based product line – is just one example of how we are working to transform our fresh bakery offerings through innovation. We are so proud to offer amazing new items across our entire bakery. Just last year, we added about 60 new items and we continue to innovate. Today, more than half of our items are prepared in our stores, and we’ve enriched our teams across the country with bakery technicians who’ve been training and helping our store associates to ensure everything comes out exactly right. On top of that, we’re simplifying our processes so that we can bake many different items at one temperature, allowing us to produce more fresh-baked goods for our customers every day.
It’s a sweet time to work in Walmart’s fresh bakery, and we’re excited to see our customers’ reactions as we work to deliver every ingredient just right.
Feb. 8 marks the start of Chinese New Year, China’s most important celebration for families. Also known as the Spring Festival, Chinese New Year is a weeklong public holiday during which families celebrate a year of hard work and wish for good luck in the coming year.
Those shopping in our stores in China see lots of Chinese New Year decorations and traditional foods stocked for this busy time. For readers who aren’t in China, here’s some background on the celebrations.
Traditional Family Meals
Before the first day of the first month in the lunar calendar, people all over China travel to their hometowns to unite with their families and decorate their homes in red — a color that symbolizes good luck and joy — and prepare for Chinese New Year celebrations. The night before the Chinese New Year, we prepare a feast made up of symbolic foods:
In Chinese culture, a fish course represents wealth in the future, while peanuts signify longevity and good health.
Some food symbolism in Chinese New Year dishes is more visual, such as hot pot, which involves simmering meat and vegetables in a round pot at the center of the table. The shape of the pot represents perfection and satisfaction.
Dumplings are an example of a food with a more historical tie because they resemble the gold currency — Yuanbao — used in ancient China. Today, dumplings are still thought to signify wealth in the coming year and are a delicious treat stuffed with different fillings.
Like with New Year’s Eve in the U.S. and other western countries, Chinese New Year involves staying up late. We light firecrackers at midnight, a tradition that dates back to ancient folklore. Though the New Year is a cause for celebration now, legend has it that Chinese villagers used to stoke their fires with bamboo to keep away a terrifying, sharp-toothed monster that arose from the sea at the end of the lunar year to prey on people and livestock. Now, we use firecrackers to celebrate the new year and also scare off any bad luck that might be on the horizon.
Celebrations culminate in the Lantern Festival, where people gather to admire the illuminated lanterns (some floating, some carried by children, some fixed as decorations) and guess riddles written on them. On New Year’s Day, people also watch lion dances, in which participants don elaborate, mythical lion costumes that seem larger than life — and eat rice dumplings.
One of our family traditions is for children and grandchildren to wish elders in the family good wishes for the new year and, in turn, the elders will give children a red envelope of money for good luck and to buy toys and books. Children often sleep with the red envelope under the pillow to bring good luck throughout the year.
The Year of the Monkey
This year is the year of the monkey, the ninth of 12 animals in the recurring 12-year Chinese zodiac cycle. People born in the year of the monkey are believed to be energetic, witty and mischievous. I look forward to greeting the year of the monkey surrounded by my family and enjoying the snacks and festivities that come with the celebrations. No matter your Chinese zodiac, may the New Year bring good fortune to you and your family!
Since 1997, Luke McCollum has lived somewhat of a double life, holding careers at both Walmart and the Navy Reserve.
While a retail role and a government job may seem like an unlikely pairing, he says the blending of both worlds is what has prepared him well for an exciting next step: Navy Vice Admiral, where he’ll serve as the Commander of America’s Navy Reserve Force. This is no small promotion – President Barack Obama had to appoint him to the role.
While this means Luke will be leaving Walmart’s home office in Bentonville, Arkansas, to work solely at the Pentagon, he says Walmart is a big reason why he’s able to take this new step. Why?
As vice president of Walmart’s logistics services, one of Luke’s duties is to oversee new distribution centers coming to life across the U.S. – from picking the location, to seeing it all in action with excited associates. He most recently experienced this with a new fulfillment center in Chino, California, and a new distribution center in Mankato, Minnesota. To Luke, it was exhilarating to see everything unfold, knowing that this would help serve customers better and provide new opportunities for our associates.
While his work and processes at Walmart are different than those at the Navy, he’s found common ground at both organizations in dealing with the large, complex and unpredictable. “In the Navy, we can never get comfortable because it’s always changing,” he said. “It forces us to think differently and strategically. We have to do a lot of that at Walmart, too.”
What Luke enjoys about both of his teams is their desire to learn new things. “I would be sitting in senior meetings in the Navy, and they would ask me how Walmart would solve a problem. The same happened in my Walmart meetings,” he said. “They have the appetite to change and grow. Both have had to evolve over the years. At Walmart, we try to understand how our customers have changed and how we can operate better to serve them. The Navy is no different. They serve a customer, too – the American people and the men and women on active duty.”
Having a really strong support system at home and at work is what has helped Luke hold down two careers. He gives a lot of credit to his family. When most people are heading home for the weekend, Luke has to get on a plane to the Middle East or the Pacific for another full work week. With a 24-hour flight back home and jumping right back into Monday, he doesn’t have much downtime. “You have to know what’s important because you can’t do everything,” he said.
Why do two jobs? For Luke, it’s all about the people. He thrives on seeing people do things they didn’t know they could do. “One of the definitions of leadership is to define reality, provide encouragement on the way and say thank you in between,” he said. “I’ve gotten to do that in both organizations.”
Luke is honored, humbled yet excited to take on this new job.
“I’ll miss my Walmart team, but my experiences here have prepared me well to take this next step,” he said.
When forecasting warned that record rainfall could be coming to Louisiana, a team at Walmart’s home office did what they always do when severe weather is imminent: Pull together the right people to prepare for help.
Because there are about 30 Walmart stores and Sam’s Club locations in the Baton Rouge area where the flooding eventually hit, the company’s Emergency Operations Center had a responsibility to local associates and communities. Logistics, operations, and merchandising teams assembled quickly, first mapping alternate routes for trucks delivering to stores in and around Louisiana and ramping up shipments of diapers, bottled water and other essentials.
While some stores and clubs closest to Baton Rouge did have to close their doors because of flood damage, most have reopened now. Ensuring that corporate functions and teams on the ground can work together to make that happen is at the heart of the EOC’s role.
Formed in the early 2000s following 9/11, Walmart’s EOC was established to support associates and local communities in times of need. Whether it’s securing generators to restore power to facilities or acting as a call center so that associates and community members can locate and assist one another, the EOC is the hub that helps Walmart locations provide a sense of normalcy when disaster strikes.
With the recent Louisiana flooding displacing thousands of people from their homes, Walmart and the Walmart Foundation have committed $1.5 million to organizations making a difference on the ground. Learn more about those efforts here.