Innovation

Walmart.com is Getting a New Look

I’m very excited to share that over the coming months, we’re making some substantial updates to Walmart.com, overhauling familiar features and introducing new ones. I’d like to share some of the details of this new Walmart.com in this post.

We’ve revised the site from the ground up with a simple, bold, and modern design that sings on any form factor, be it a tablet, a laptop, or a big desktop display. We started our new design from the baseline of small tablets, optimizing it for that form factor, and then carefully considered how each area of the site could adapt itself to take advantage of larger screens with different input mechanisms (i.e., fingers versus mice) when available (I’ll talk more about our work on smartphones in a later post).

Speaking of adaptation, this updated Walmart.com now tailors itself much more to our individual customers, personalizing much more of the content than ever before based on many aspects of a customer’s history with us. We’ve also increased the quality and frequency of the personalized item recommendations we make throughout the site. These recommendations may be based on a customer’s past searches or purchases on the site, but we can also suggest items that other customers typically buy along with the item a customer is shopping. We’re able to deliver much more relevant suggestions because we are now able to draw from the massive trove of data from both online and store purchases.

We’re also continuing to integrate our digital and physical experiences to help customers easily move across our site and our stores. One way we’re doing that is through the new “My Local Store” area of the site that enables our customers to explore the features of their nearby Walmart stores, including a listing of the latest Rollbacks, a selection of coupons and more. Coupled with an all-new Store Finder, using Walmart.com to plan store visits is better than ever before.

The changes I’ve described above (and many more) are already live with nearly half of our daily online shoppers and will be rolled out to all of our customers soon. I’d like to tell you about a few more updates that we’ll release shortly thereafter.

When our customers click on an item to see more details, they’ll soon experience our updated item page, which features an increased focus on product imagery, simpler presentation of buying options and purchasing opportunities from our growing marketplace of third-party sellers, and improved item description content and user reviews.

Walmart.com is known for its fantastic “bundle” values, which give customers the opportunity to buy related products together for savings, and in some cases, to configure their own combinations of products. Coupled with this new item page is a greatly improved bundles experience, making them easier to discover and configure.

We’re also going to release a significant revision to our checkout process, which will become a simple, easy-to-use three-step flow that fits on a single page from start to finish.

The biggest change of all is one that our customers can’t see: an all-new e-commerce platform under the covers that we’ve been building from the ground up over the past two years. This platform fully modernizes the technology we’re using to build Walmart.com and includes our vaunted search engine, our sophisticated personalization and recommendation engines, and other state-of-the-art components that lay the foundation for future updates to come.

While we’re all thrilled for our customers to experience this new Walmart.com, updating the experience that millions of customers depend on isn’t something we take lightly. So we’re therefore being very deliberate about how we roll out these changes, taking it a step at a time and working closely with customers to get their input and making improvements as we go.

There are many more features and dimensions to this new rollout that I didn’t go into in this post, and I look forward to providing more updates as we go forward. Most of all, I’m excited about how all of us here at Walmart will continue to make shopping faster, easier and more fun for our customers.

20 Comments

Business

Hello, Nicaragua! Welcoming Walmart to Managua

My team ended 2015 in a big way. After months of hard work, we opened the first Walmart store in Nicaragua, offering our everyday low prices on a wide assortment of 40,000 products – a very significant value proposition for the Nicaraguan market. We know this to be true because people are welcoming us with open arms.

The day we opened, literally hundreds of enthusiastic people attended the grand opening of our supercenter in Managua, ready to save money on everything from clothes, electronics and paint to toys, appliances and groceries. Watching the excitement and knowing that this store is making a difference for these people reminded me once again of our mission to help people live better by simply paying less for the things they need.

This is a $17 million investment in a modern, comfortable store of 5,890 square meters (over 63,000 square feet) that created 150 direct jobs (the associates that will work in the supercenter) and 1,575 estimated indirect jobs (jobs as a result of the supercenter such as cleaning crews and suppliers). And, because we strongly encourage the growth of local businesses, a great majority of our assortment comes from small and medium-sized Nicaraguan suppliers.   

Walmart operates 87 stores in Nicaragua under other formats like Palí (discount), Maxi Palí (warehouse) and La Union (supermarket), but this is the first Walmart-branded location. We are now offering the distinctive standard of service, price and assortment through our iconic Walmart supercenter. And the excitement we’ve seen is definitely our major reward. 

Be the first to comment on this article

Innovation

This Store is Helping Reimagine the Supercenter

Last year, supercenter #5260 in Rogers, Arkansas, got a facelift. Added into the refreshed look were several new approaches to technologies, services, products and layouts, which are currently being tested with customers. Early reports are positive, but it’s too soon to tell what’s working and what isn’t. What’s clear: Things that seem straightforward could show up in new stores or remodels. Store 5260 is simply the first step toward the supercenter of the future, but it’s critical to informing upcoming tests.

Room to Play: The electronics and entertainment areas have a sleek, modern look that customers say feels very welcoming and on-trend. “One of the things that we noticed early on as people walk by electronics is that they stop and look, and then they get drawn in," said Sherry Curtis-Swenson, the store’s manager.

A New Angle on Fresh: A reorganization (along with improved sight lines and angled aisles) puts berries — a growing category — in the front of the department. Bananas, already a huge draw, are toward the back to help lead customers through. Purple signage in Fresh and throughout the store connects to an increase in organic products.

Car Care, Customer Care: Along with new digital menu boards and signage in automotive, there’s a comfortable customer waiting area — furnished with items from Walmart.com. Customers can watch TV, enjoy a coffee, charge their phones, and see their cars being serviced.

Pickup, Up Front: In-Store Pickup and Walmart Services share space up front at Store 5260. It’s clearly marked so customers can find it and get their orders quickly.

Check Out Your Way: There are multiple options for checkout. Scan & Go supplies a wand so customers can scan items as they’re shopping. Hybrid registers can be self-service or manned by associates, depending on the need. And high-velocity checkouts — where a cashier scans items while the customer moves through the line to pay — are more than three times faster than conventional checkouts.

One-Stop Baby Shop: The new baby department combines it all in one space. There’s even a stroller garage for hands-on tryouts. “Customers love being able to move the strollers around,” Sherry said.

Local Eats: A local food truck operator, Big Rub BBQ, has restaurant space in the store, with lots of glass and natural light — and even seating on an outdoor patio! 

Editor’s note: A version of this story originally appeared in Walmart World, the magazine for Walmart associates.

Be the first to comment on this article

U.S. Manufacturing

The Dish on Gumbaya: A Foodie Follows a Dream

When I moved from Michigan to Myrtle Beach, S.C., five years ago, it marked a new beginning for me. I was stepping away from 20 years in the insurance business, into a warmer climate and yearning to return to my culinary roots.

When I was growing up, my family owned a food processing plant. I was running a restaurant up north by the time I was 19. I’ve always been curious about flavors and what’s out there. Whenever I travel, I’m that guy who only eats local cuisine. And when I began digging into my new surroundings, I discovered the history of gumbo in the U.S. – which people naturally associate with Louisiana – can actually be traced back to South Carolina in the 1600s.

The first recipe I developed when I set foot in Myrtle Beach was my own gumbo. There were so many beautiful ingredients down here – fresh shrimp, whitefish, Andouille sausage, okra – and when I dipped my spoon into that first bowl, I had a moment. I thought, “This is it. I’ve really got something here.”

I knew this was a recipe that would make South Carolina proud. My gumbo immediately started winning people over at local farmers markets and festivals. I looked into opportunities to get my product on the market, from selling to local restaurants to partnering with a delivery service in the area. But the day the district manager at our local Walmart gave me 15 minutes of his time – that was the day everything changed.

That was Dec. 17, 2013. When I walked out 45 minutes later, it was with the understanding we had a deal. By May 2015, my Carolina Gumbaya was being sold in the frozen section of 17 Walmart stores in South Carolina. Today, that’s grown to 137 Walmart stores in five states, including Virginia, North Carolina, South Carolina, Georgia and Florida.

It really has been an amazing experience, to see so many people embrace this recipe I created in the kitchen of my own home. But when people ask me if it has taken me by surprise, I have to tell them, “Honestly, no.”

Frozen food has come a long way in recent years. Carolina Gumbaya – a name drawn from the words gumbo and jambalaya – isn’t packed with fillers and preservatives. The label doesn’t have words you can’t pronounce. There are 12 whole, wild-caught shrimp in every one-quart container. And the blonde roux I developed, along with my secret spices, are a few of the differentiating factors.

Turn on any food channel or open a food publication and you’re going to hear about the flavor of the South. It’s the South’s time to shine on the culinary stage – so products like mine have an opportunity to spread across the country. Along the way, Walmart’s commitment to domestic manufacturing is opening the door for small entrepreneurs like my business partner, Laura Spencer, and me. Products like Carolina Gumbaya are helping create jobs at growing U.S.-based companies like Duke Food Productions, the company who helps produce our product. These kinds of stories are a win-win for everyone. And we’re just getting started.

Be the first to comment on this article

Life

From Lanterns to Lions, Ringing in Chinese New Year

Feb. 8 marks the start of Chinese New Year, China’s most important celebration for families. Also known as the Spring Festival, Chinese New Year is a weeklong public holiday during which families celebrate a year of hard work and wish for good luck in the coming year.

Those shopping in our stores in China see lots of Chinese New Year decorations and traditional foods stocked for this busy time. For readers who aren’t in China, here’s some background on the celebrations.

Traditional Family Meals

Before the first day of the first month in the lunar calendar, people all over China travel to their hometowns to unite with their families and decorate their homes in red — a color that symbolizes good luck and joy — and prepare for Chinese New Year celebrations. The night before the Chinese New Year, we prepare a feast made up of symbolic foods:

  • In Chinese culture, a fish course represents wealth in the future, while peanuts signify longevity and good health.
  • Some food symbolism in Chinese New Year dishes is more visual, such as hot pot, which involves simmering meat and vegetables in a round pot at the center of the table. The shape of the pot represents perfection and satisfaction.
  • Dumplings are an example of a food with a more historical tie because they resemble the gold currency — Yuanbao — used in ancient China. Today, dumplings are still thought to signify wealth in the coming year and are a delicious treat stuffed with different fillings.

Celebrations

Like with New Year’s Eve in the U.S. and other western countries, Chinese New Year involves staying up late. We light firecrackers at midnight, a tradition that dates back to ancient folklore. Though the New Year is a cause for celebration now, legend has it that Chinese villagers used to stoke their fires with bamboo to keep away a terrifying, sharp-toothed monster that arose from the sea at the end of the lunar year to prey on people and livestock. Now, we use firecrackers to celebrate the new year and also scare off any bad luck that might be on the horizon.

Celebrations culminate in the Lantern Festival, where people gather to admire the illuminated lanterns (some floating, some carried by children, some fixed as decorations) and guess riddles written on them. On New Year’s Day, people also watch lion dances, in which participants don elaborate, mythical lion costumes that seem larger than life — and eat rice dumplings.

One of our family traditions is for children and grandchildren to wish elders in the family good wishes for the new year and, in turn, the elders will give children a red envelope of money for good luck and to buy toys and books.  Children often sleep with the red envelope under the pillow to bring good luck throughout the year.

The Year of the Monkey

This year is the year of the monkey, the ninth of 12 animals in the recurring 12-year Chinese zodiac cycle. People born in the year of the monkey are believed to be energetic, witty and mischievous. I look forward to greeting the year of the monkey surrounded by my family and enjoying the snacks and festivities that come with the celebrations. No matter your Chinese zodiac, may the New Year bring good fortune to you and your family!

Be the first to comment on this article