Innovation

Walmart.com is Getting a New Look

I’m very excited to share that over the coming months, we’re making some substantial updates to Walmart.com, overhauling familiar features and introducing new ones. I’d like to share some of the details of this new Walmart.com in this post.

We’ve revised the site from the ground up with a simple, bold, and modern design that sings on any form factor, be it a tablet, a laptop, or a big desktop display. We started our new design from the baseline of small tablets, optimizing it for that form factor, and then carefully considered how each area of the site could adapt itself to take advantage of larger screens with different input mechanisms (i.e., fingers versus mice) when available (I’ll talk more about our work on smartphones in a later post).

Speaking of adaptation, this updated Walmart.com now tailors itself much more to our individual customers, personalizing much more of the content than ever before based on many aspects of a customer’s history with us. We’ve also increased the quality and frequency of the personalized item recommendations we make throughout the site. These recommendations may be based on a customer’s past searches or purchases on the site, but we can also suggest items that other customers typically buy along with the item a customer is shopping. We’re able to deliver much more relevant suggestions because we are now able to draw from the massive trove of data from both online and store purchases.

We’re also continuing to integrate our digital and physical experiences to help customers easily move across our site and our stores. One way we’re doing that is through the new “My Local Store” area of the site that enables our customers to explore the features of their nearby Walmart stores, including a listing of the latest Rollbacks, a selection of coupons and more. Coupled with an all-new Store Finder, using Walmart.com to plan store visits is better than ever before.

The changes I’ve described above (and many more) are already live with nearly half of our daily online shoppers and will be rolled out to all of our customers soon. I’d like to tell you about a few more updates that we’ll release shortly thereafter.

When our customers click on an item to see more details, they’ll soon experience our updated item page, which features an increased focus on product imagery, simpler presentation of buying options and purchasing opportunities from our growing marketplace of third-party sellers, and improved item description content and user reviews.

Walmart.com is known for its fantastic “bundle” values, which give customers the opportunity to buy related products together for savings, and in some cases, to configure their own combinations of products. Coupled with this new item page is a greatly improved bundles experience, making them easier to discover and configure.

We’re also going to release a significant revision to our checkout process, which will become a simple, easy-to-use three-step flow that fits on a single page from start to finish.

The biggest change of all is one that our customers can’t see: an all-new e-commerce platform under the covers that we’ve been building from the ground up over the past two years. This platform fully modernizes the technology we’re using to build Walmart.com and includes our vaunted search engine, our sophisticated personalization and recommendation engines, and other state-of-the-art components that lay the foundation for future updates to come.

While we’re all thrilled for our customers to experience this new Walmart.com, updating the experience that millions of customers depend on isn’t something we take lightly. So we’re therefore being very deliberate about how we roll out these changes, taking it a step at a time and working closely with customers to get their input and making improvements as we go.

There are many more features and dimensions to this new rollout that I didn’t go into in this post, and I look forward to providing more updates as we go forward. Most of all, I’m excited about how all of us here at Walmart will continue to make shopping faster, easier and more fun for our customers.

21 Comments

Life

Lights! Camera! Receipt! Walmart Takes on the Oscars

This Sunday, we’re kicking off a three-year partnership with the Academy Awards by doing something we’ve never done before.

We’re bringing audiences three original films by four award-winning directors, each based on a true story – not from a book or a play, but from a Walmart receipt.

Walmart has always been known for saving our customers money, but that’s not all we’re about. We also want to be a part of the ways the people who shop with us live better. One of the ways we can do this is by being a part of the big cultural moments that are important to our customers and giving them something fun to enjoy.

It all started with a challenge to four directors who are known for telling very different kinds of stories: Seth Rogan and Evan Goldberg (Superbad, Neighbors), Antoine Fuqua (Southpaw, The Magnificent Seven), and Marc Forster (Monster’s Ball, The Kite Runner). We sent them each a Walmart receipt with the same six items and asked, could they create with a short film based on just these items?

Bananas, paper towels, batteries, a scooter, wrapping paper, and a video baby monitor – an everyday combination, but one that can lead to three different and extraordinary places depending on what you take from it. After seeing what the directors came up with, the idea really does come to life. Each is unique, but they’re tied together because they all start from the same place.

The three short films will air this Sunday during the Academy Awards. We hope people will love them as much as we did, so we’re also going to post them to our YouTube account after the night is over.

The Academy Awards is a night that celebrates storytelling, and this challenge is an unexpected way for Walmart to pay tribute to that – and to join in on the fun!

Editor’s Note: Through this sponsorship, we’re also supporting the art of film in another way: a donation to The Academy Grants Program for FilmCraft. FilmCraft is a dynamic educational program that identifies and empowers future filmmakers from nontraditional backgrounds.

Be the first to comment on this article

Innovation

Two-Day Free Shipping: Just the Beginning

Since joining Walmart, I’ve been getting a lot of questions about what’s next for Walmart.com.

For me, the road ahead is pretty simple: We’ll keep our fanatical commitment to saving customers money – it’s who we are. And, we’re going to be equally obsessed with saving our customers time.

I’ve been here for four months and I couldn’t be more excited about how fast we are moving. It feels like a startup.

We’ve rolled out a new leadership team and organizational structure that’s highly customer centric. We’ve got everybody working on new ways to serve our customers.

Today we’re announcing free two-day shipping to home and to stores on more than two million items, without a membership fee. These items make up the vast majority of what customers buy online. In today's world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it. We believe this is the most compelling all-around value proposition for customers looking for low prices, a broad assortment and quick shipping.

Obviously, with this announcement, there is no longer a need for ShippingPass. ShippingPass was a great way to test what we ultimately wanted to offer customers – free two-day shipping. All current ShippingPass members will receive a refund on their membership.

This is just the beginning. Now that we’ve checked the two-day shipping box, my focus is on leveraging our unique assets and network to serve customers in innovative ways that only Walmart can. Stay tuned…you won’t be waiting long.

27 Comments

Opportunity

Work That Matters: Looking Back on 2 Years of Investing in People

Way back in 1979, a Walmart meeting kicked off with the theme “Our People Make the Difference.”

Those words stuck around, and today they’re even printed on associates’ name badges.

They’re words with staying power because they don’t simply form a slogan – they mean something real. Two years ago this week, those words took on extra meaning as our CEO Doug McMillon shared that we were making new investments in our people.

What has that commitment meant since then? Here’s a quick look.

Here’s What Happened
February 19, 2015 was a big day. After news broke that the company was taking a new approach to our jobs – specifically raising starting pay for 1.2 million associates across the country, and creating training programs to build skills that can help them be more successful – it went down in the Walmart history books.

200,000 Promotions
The next year, those raises went into effect, marking one of the largest single-day, private-sector pay increases ever – and resulting in new positions for many across the Walmart workforce. Out of the 200,000 associates promoted, more than 11,000 of them were hourly associates getting promoted to salaried manager positions.

Academies Across America
At 70 of our stores across the U.S. today, a Walmart Academy is a real place. It’s a dedicated building where associates can get advanced retail and leadership skills, as well as specifics on how to run individual store departments like produce and meat. The course is designed for hourly supervisors and department managers, who are paid to leave their home stores to soak up training that not only can help them be more successful in their careers, but also better serve their customers.

Graduation Day
As more Academy locations get up and running, each location hosts a real graduation. Associates celebrate in the company of their families, and then return to their stores to put their newfound skills to use.

New Pathways
In addition to Walmart Academies, we also launched another training course – Pathways – for all new entry-level associates. It’s a hands-on, interactive experience that combines computer-based learning with in-store training and results in an associate who’s better prepared to serve our customers and advance in his or her career.

Paid Time Off
Last year, our paid time off program got a refresh as well. In March 2016, we streamlined paid vacation, sick, personal and holiday time into one category for hourly associates in Walmart U.S. and Sam’s Club stores. Not only does this give associates more control and flexibility – we believe it offers stability that helps better set anyone up to reach his or her true potential.

Taking Care of the People Who Take Care of You
When the news of this renewed commitment to our people began to take off two years ago, it made for an awesome day. It’s even better to look back now and be able to show that we’ve made real progress. But this is only the beginning. Putting our associates on the path to success ultimately makes Walmart a better business, and we’ve already found that investments in training, education and wages for our associates have resulted in higher customer satisfaction.

4 Comments

Life

#FiveThingsFriday: The Beauty of Convenient Shopping

ICYMI: An investment in jobs sometimes means an investment in ordinary things … like socks. Check out this news, plus a few new ways to shop with convenience.

Sock it to Me

I’ve lived in the Sooner State, the Natural State, and the Windy City, but I’m thinking the Sock Capital of the World might be worth a visit. Last week, we signed a deal with Renfro Corporation as a part of our commitment to buy $250 billion in products that support American jobs. Renfro has been supplying Walmart with socks and hosiery since the 1970s, and this deal is expected to bring more than 400 manufacturing jobs to Fort Payne, Alabama.

Best in Beauty

It’s nice to pick up a surprise find on a routine shopping trip. But it’s even nicer when someone compiles a list of these surprise finds in one place for you. The good folks at Refinery29 have selected 12 of what they’re calling the “coolest and cheapest” beauty finds at Walmart. They’ve got everything from moisturizer to curling irons for your next impulse purchase.

It’s Like a Tiny Walmart … at a Big Walmart

We’re always testing new things at Walmart, from the latest technology in supercenters to completely new kinds of stores. In Crowley, Texas, we’ve opened one of two Walmart convenience stores (the other opened in Rogers, Arkansas). This little guy is about 2,500 square feet and located in the parking lot of the Crowley Walmart store. You can get gas, ICEEs, hot dogs, and most of your typical c-store fare. If you’re in the area, stop by and let us know what you think.

Welcome to the Family, Moosejaw!

The Walmart brand expanded this week with the acquisition of online outdoor retailer Moosejaw. The Michigan-based company has a great online presence plus 10 physical stores. They’re going to be joining our growing e-commerce team and we couldn’t be happier to have them aboard! Plus, it’s fun to say. Moosejaw … moosejaw…

The Science – and Smart Business – of Sustainability

Thinking green isn’t just good for the environment – it’s also good for business. Did you know we save $1 billion a year through improved fleet efficiency (read: ensuring our trucks are saving as much fuel as possible) alone? If you’re curious about how these efforts translate into real change, check out this piece in Environmental Leader.

Be the first to comment on this article