Innovation

Walmart.com is Getting a New Look

I’m very excited to share that over the coming months, we’re making some substantial updates to Walmart.com, overhauling familiar features and introducing new ones. I’d like to share some of the details of this new Walmart.com in this post.

We’ve revised the site from the ground up with a simple, bold, and modern design that sings on any form factor, be it a tablet, a laptop, or a big desktop display. We started our new design from the baseline of small tablets, optimizing it for that form factor, and then carefully considered how each area of the site could adapt itself to take advantage of larger screens with different input mechanisms (i.e., fingers versus mice) when available (I’ll talk more about our work on smartphones in a later post).

Speaking of adaptation, this updated Walmart.com now tailors itself much more to our individual customers, personalizing much more of the content than ever before based on many aspects of a customer’s history with us. We’ve also increased the quality and frequency of the personalized item recommendations we make throughout the site. These recommendations may be based on a customer’s past searches or purchases on the site, but we can also suggest items that other customers typically buy along with the item a customer is shopping. We’re able to deliver much more relevant suggestions because we are now able to draw from the massive trove of data from both online and store purchases.

We’re also continuing to integrate our digital and physical experiences to help customers easily move across our site and our stores. One way we’re doing that is through the new “My Local Store” area of the site that enables our customers to explore the features of their nearby Walmart stores, including a listing of the latest Rollbacks, a selection of coupons and more. Coupled with an all-new Store Finder, using Walmart.com to plan store visits is better than ever before.

The changes I’ve described above (and many more) are already live with nearly half of our daily online shoppers and will be rolled out to all of our customers soon. I’d like to tell you about a few more updates that we’ll release shortly thereafter.

When our customers click on an item to see more details, they’ll soon experience our updated item page, which features an increased focus on product imagery, simpler presentation of buying options and purchasing opportunities from our growing marketplace of third-party sellers, and improved item description content and user reviews.

Walmart.com is known for its fantastic “bundle” values, which give customers the opportunity to buy related products together for savings, and in some cases, to configure their own combinations of products. Coupled with this new item page is a greatly improved bundles experience, making them easier to discover and configure.

We’re also going to release a significant revision to our checkout process, which will become a simple, easy-to-use three-step flow that fits on a single page from start to finish.

The biggest change of all is one that our customers can’t see: an all-new e-commerce platform under the covers that we’ve been building from the ground up over the past two years. This platform fully modernizes the technology we’re using to build Walmart.com and includes our vaunted search engine, our sophisticated personalization and recommendation engines, and other state-of-the-art components that lay the foundation for future updates to come.

While we’re all thrilled for our customers to experience this new Walmart.com, updating the experience that millions of customers depend on isn’t something we take lightly. So we’re therefore being very deliberate about how we roll out these changes, taking it a step at a time and working closely with customers to get their input and making improvements as we go.

There are many more features and dimensions to this new rollout that I didn’t go into in this post, and I look forward to providing more updates as we go forward. Most of all, I’m excited about how all of us here at Walmart will continue to make shopping faster, easier and more fun for our customers.

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Business

A New Angle on Our Fresh Produce Departments

As a store manager, nothing compares to the thrill of actually seeing or hearing a customer react to a change I’ve worked with a team of associates to bring to life. In fact, since the remodel of our store earlier this year, I’ve purposely spent more time in our fresh produce department, just to watch and listen.

My store was among the first of our remodeled locations to unveil Walmart’s new Fresh Angle approach, which places fresh, unpackaged vegetables front and center. When you walk into our store today, you're intentionally greeted with a farmer’s market vibe. We’ve lowered the profile of our fixtures so customers can see across the entire department. We’ve captured the field-to-store experience, and in a way that’s easier and more enjoyable for customers to navigate. But – while the positive feedback on the visual aspect of the program represents a victory in itself – that barely scratches the surface of what Fresh Angle is all about.

The fact is, “looking” fresh only goes so far. The key is making sure the fresh produce our customers buy in our stores continues to look and taste the same when they pull it out of the fridge three days later. That’s the real driving force behind this new approach, which has been rolled out at 180 stores to date and more than 3,000 by the end of the year.

In addition to improving the sight lines across our produce department, we’ve reconfigured our fixtures to look fuller while holding fewer products. At the same time, we’ve maintained our broad assortment.

Why fewer products? Pressure and time go a long way in determining the freshness of an item. By reducing the depth of our produce fixtures, our avocados are no longer stacked four or five deep. Same goes for tomatoes and so many other popular fresh items. By reducing the depth of our fixtures, we’ve reduced the volume of product we’re holding on the sales floor at any given time. And, given the clock on freshness begins ticking the moment fresh fruit and vegetables are picked, we’re essentially passing increased freshness on to our customers – and working even harder to reduce food waste.

It was eye-opening how a department could look so abundant with less. It’s helping us reduce throwaways and operate more efficiently across the board. We’ve also received positive customer feedback at stores where Fresh Angle has been implemented.

Customers want fresher products so they can enjoy them longer. With Fresh Angle, we’ve developed a vehicle to deliver on those expectations. The impact has been immediate – and it’s growing. It just makes sense.

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Innovation

10 Ways to Use the Time You Save with Walmart Pay

With Walmart Pay, a Walmart app feature that allows you to use a smartphone to pay for in-store purchases, you can check out faster. Just scan, pay, and be on your way.

Starting today, Walmart Pay is now available at all of our more than 4,600 stores in the U.S. Four out of five customers who’ve already used Walmart Pay say they’d recommend it to others. In fact, one customer raved specifically about the time she saved. 

“Today was my first experience using Walmart Pay and it was FAB-U-LOUS! I was shopping with five of my children, which can sometimes feel a little bit like herding cats, and Walmart Pay got us through the register smoothly,” customer Lisa Rowlee told us in a review through the Walmart app.

That got us thinking – what can you do with all that extra time?

1. Have a 30-second dance party

Ain’t no party like a Walmart checkout line party.

2. Eat seven M&M’s

Or eight, if you’re a really fast chewer.

3. Do a couple push-ups

Drop and give me two!

4. Briefly ponder the meaning of life

Nope, still got nothing.

5. Sharpen your finger-ninja skills

Take that, delicious wafer!

6. Finally scratch that itch you’ve been meaning to get to

Ah yeah. That’s the stuff.

7. Feed your dog

Om nom nom.

8. Bond with your new pet

She’s a rescue.

9. Karaoke practice

Next stop, Hollywood.

10. A little primping

They say the mustache makes the man.

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Heritage

Remembering Don Soderquist, Retired Walmart COO

Walmart’s culture – defined by our core values of service, respect and excellence – has always been key to our success.

That culture lost a very significant champion this week, as Don Soderquist, a key member of our company’s leadership team until his retirement in 2002, passed away.

Don joined Walmart in 1980 as executive vice president of administration and logistics and was a driving force behind our company’s growth. In fact, he led us through a period of significant progress from 1988 to 1999 when he served as vice chairman and chief operating officer. During his tenure, the company’s revenue increased from $1 billion to more than $200 billion.

Don epitomized the term servant leader. He was always thinking of others, provided great feedback and was encouraging to so many people. He had a deep passion for integrity, and it was Don who drafted our original core values. Don became known as the “Keeper of the Culture” after our founder, Sam Walton, passed away because he not only helped define our values – he lived out our culture and spoke passionately about it year after year. He truly believed that ordinary people could do extraordinary things when they worked together, and he taught the beliefs and values that supported that conviction for the rest of his life. Even after his retirement, he invested his time and energy into many associates who still work for the company.

After retirement, he established The Soderquist Center for Leadership and Ethics in Northwest Arkansas to provide values-focused development training to future generations of leaders. In 2005, he wrote the book “The Walmart Way” to teach others how to apply the lessons that made Walmart successful to their own lives and careers. He was also involved in numerous charitable organizations and served on several corporate boards.

Don touched so many lives here, and he will be dearly missed by his family and all of us at Walmart.

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Sustainability

One ‘Perfect’ Solution for Saving Ugly Apples

As the world’s largest grocer, Walmart knows food waste is a big issue.

For more than a decade, we’ve been doing our part by changing the way we do business and working to create a zero waste future, especially where fresh produce is concerned. Last week, my colleague Frank Yiannas wrote about our dedication to reducing food waste in the U.S., outlining our progress and the ways we’re making a difference with innovative date labeling, as well as the Spuglies potato launch and our wonky veg program at Asda.

Now, we’re excited to announce that after months of discussion, a brand of apples from Washington state, called “I’m Perfect,” will make its debut in Walmart stores this week. One of the challenges growers have is that Mother Nature can throw a curveball such as a hailstorm, high winds or even a string of very hot sunny days, which can damage the exterior finish of fruits. While the texture and flavor remain perfect, the exterior damage usually renders these fruits unsellable in the fresh market because they fail to meet traditional grade standards. We’re proud to be the first retailer to bring these apples to you.

These “beautifully imperfect” apples will eventually be available in 12 varieties from Granny Smith to Red Delicious. For now, about 300 stores in Florida will offer the apples in five-pound bags.

From helping our growers find alternate uses for these less than gorgeous fruits, such as making apple juice or selling small apples for lunch kits, we are committed to identifying options to get less than perfect fruit to market and thereby reduce this type of food waste.

What excites me the most about the launch of these “I’m Perfect” apples is that it is a result of working with our suppliers to build the infrastructure and processes that create a new home for perfectly imperfect produce. Because ugly produce can occur unexpectedly in any growing season or crop, we want to have the systems in place to offer this type of produce whenever it may occur.

The “I’m Perfect” product is just one example of the ways we are aiming to reduce food waste, supporting growers, and providing value to our customers.

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